Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey.

Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S., Europe and the Middle East, the firm is able to deliver Purple’s solution to customers on a global scale, as part of their managed service offering.

The development of a significant retail opportunity, which called for a social media based WiFi and analytics platform, is the reason why Acuative is now a Purple Certified Partner. Their high profile customer required a platform that enabled them to gather detailed customer data, which could then be used to push out marketing messages to people visiting their venues.

As a Certified Partner, Acuative’s key objective is to enhance their retail and hospitality offering by providing customers with a simple, yet seamless platform, that delivers in-depth analytics and allows owners to exploit highly valuable promotional opportunities in their business or venues.

Commenting on the partnership, Josh Levine, Senior Vice President of Acuative, said: “We’re very pleased to be partnering with Purple to bring new ways to deliver a positive user experience for guest WiFi in store environments. Adding innovative cloud software solutions such as Purple to our retail technology portfolio enhances our ability to help our customers leverage technology to reach their business goals.”

The Acuative team targeted new sales opportunities at Retail’s BIG Show, an annual NRF event, which Purple also attended earlier in the week. The firm showcased its portfolio of services, including Purple’s WiFi and analytics solution, to some of the world’s biggest retail brands across the three day event in New York.

Acuative provides Purple’s solution licences, implementation, set-up, management, and ongoing maintenance, to its customers in a turnkey, convenient package with 24/7 support from their Global Technology Center in Cleveland, Ohio. As a Certified partner, Acuative has access to unlimited NFR licenses, preferential lead allocation and full access to Purple’s online partner training and technical support.

CEO of Purple, Gavin Wheeldon, said: “I’m delighted that Acuative has become a Certified Purple Partner. Acuative quickly realised that Purple’s WiFi and analytics solution could deliver the results that their customer required and as a result we have secured a fantastic joint customer win. Purple’s cloud-based solution is complementary to Acuative’s existing portfolio and it will prove highly valuable as they continue to target customers in the retail sector.”