Molson Coors is offering a secure gated access point for a pub’s WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. As a drinks brand, Molson Coors needed a way to create a relationship with pub goers and build a database for direct sales, whilst rewarding loyalty and encouraging venues to stock their products.
The licensed venue can use the Molson Coors Cloud to achieve customer interaction and loyalty, data collection and ROI from additional food and beverage sales.
When visitors access the WiFi via social media, Molson Coors can ask for a Facebook ‘Like’ or a Twitter ‘Follow’ and gain the opportunity to engage via social media or email.
The trial was set up using TP-LINK wireless equipment running custom Purple firmware, enabling remote management using a web-interface.