Turn Insight Into Action
There’s a challenge for chain stores to find the perfect balance between branch consistency and personalized customer service. WiFi is a solution to both of these challenges; allowing customers to get online quickly and easily regardless of the store they happen to be in, whilst facilitating marketing communications that are tailored to customer demographics, loyalty and seasonal trends.
A secure guest WiFi network
Using Purple also means that stores benefit from having a completely separate network for guests and staff. This allows staff to be notified when specific areas of the store are busy and need more attention, whilst using devices such as tablets to show products to customers and give them another way to make a purchase.
David Morris, Head of IT
Nisa Retail Ltd
“Purple WiFi is providing us with essential demographic information about consumers visiting Nisa stores. We intend to use this data to gain competitive advantage, drive consumer promotional activity and record impact against sales.”