Chuanhow Technology has signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue.  The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.

Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said:  “Chuanhow Technology has a large network of resellers which enables Purple WiFi to increase its sales reach.  Chuanhow Technology is a well-known brand in Asia and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.

Junhao Chen (CEO) comments that: We would be very happy to establish a partnership with Purple WiFi in Asia, Purple WiFi’s provide Client WiFi which fully integrates with TP-Link and Cisco Meraki to bring our customers high margin opportunities in Store, Hospitality, Restaurants, Hospitals and higher education.

Wheeldon adds: “Purple WiFi has grown in popularity at a phenomenal rate over the past year, as it enables businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle by ensuring legal compliance and easy set up.  It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”

Purple WiFi fully integrates with a range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco Meraki and Ruckus Wireless.