Cisilion 30 day Purple trial

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Purple and Cisilion


Cisilion offers enterprise class WiFi solutions. Purple adds a ‘best in market’ guest WiFi platform that is legally compliant, has content filtering, social login, deep analytics and marketing tools built in, all designed to deliver a better customer experience whist providing tools to generate a return on investment.

Our fully scalable solution has options for small, single site businesses right up to large multi-site organisations with high volumes of WiFi users.

Key business benefits

 

Customer experience

The joint Cisilion and Purple solution provides not only a robust and easy to manage wireless network, but also a branded login process that uses social media or a short form that is simple for a customer to use. Businesses can drive offers, incentives, and details of their loyalty programs to their customers in real time either via the login screens or via emails or SMS, helping to boost revenue as well as customer loyalty.

Revenue and growth

The data collected can be used to segment customers into highly targeted groups based on demographics, loyalty and their physical location and movement around the venue (requires an additional location license), store, or hotel. This information can be used to drive offers and promotions in real time to customers, encouraging spend across all of the organisation’s services. Having new methods to gather contact details, or being able to gain new social Likes and Follows, greatly increases the business’ ability to market back to their customers. The login pages can be monetized by featuring sponsored advertisements and promotions from third parties.

Operational excellence

Segmenting staff devices from those belonging to guests means that the location of staff can be pinpointed in real time. This allows for more dynamic resource allocation, ensuring key areas are staffed accordingly during busy periods.

Ease of implementation

Purple WiFi is cloud-based and can therefore be quickly and easily deployed. The Purple Portal has been built with the user in mind and requires very little training to fully understand all of the features and reports.

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Let’s take it to the next level

So now you’re signed up to the 30 day free trial, let’s explore how you can really benefit from your WiFi.

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Collect valuable data for your business

Purple have revolutionized how businesses collect contact information and build a database around the customers who visit their venue. You can easily collect names and email addresses using Purple, if that’s what you’re happy with or use more detailed demographics which show what your customers interests are.

However, the real power of Purple lies in how business owners can match data to an individual customer’s behaviour on a specific date and time in your venue. And then take action in the form of sending out a personalized promotional offer or recognizing a visitor who is loyal to your brand and asking them to leave a review on our partner’s sites such as TripAdvisor or TrustPilot.

The bigger the data, the better the rewards!

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review

We all love a raving review, especially when it’s about a business personal in some way to us. It says I’m the best at what I do, right?

In 2015 Purple partnered with TripAdvisor and TrustPilot to help business reinforce their glowing referrals, and make the collection of positive reviews a whole lot easier.

So easy, that when a customer uses your guest WiFi, TripAdvisor or TrustPilot know about it instantly and ask for a review just at the right time. Personal to your customers, personal to your business.

Social engagement

Purple’s social sign in feature, gives your customers a choice of how to log in to your guest WiFi. So if your business already has a growing social media presence, you can activate Twitter, Facebook, LinkedIn and Instagram as your preferred login method.

And because your customers will have logged in quickly with their social media accounts, they’re much more likely to engage with your brand online.

In most instances, instantly boosting your business’s social connections, likes, retweets and impressions and not to mention brand awareness across social media… just another benefit of being with Purple.

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loyalty

Loyalty program

Purple makes rewarding loyalty easy for small businesses, giving them real-time access to their most devoted customers. While at the same time, answering those all important questions such as who visited, when, how recently and who spent the most?

You can even identify which customers might benefit from a promotional offer, to encourage them to return again or spend more the next time they visit.

Loyalty to your brand, loyalty to your customers.

Pushing out meaningful vouchers

Personalization plays a primary role in the overall success of small businesses, it’s your edge, right? So if your customers don’t react to the standard messages you are pushing out to them, getting personal, may just be the solution you need.

Using data collected through your guest WiFi and Purple portal, means you can send out highly relevant messages and promotional offers at the right time. And by the right time, we mean while they are in your venue, already in the purchasing mindset.

By email or SMS you can send invitations, celebrations, discounts, newsletters, whatever you like, whenever you like.

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analytics

Analytics

When we say analytics, business owners think zig zags and dots scattered all over the screen, which takes time to understand; right?

Not so with Purple. We store data gathered from the customers who logged in to your WiFi and present the information on each person back to you through a dashboard. Either on their own or matched against other guests with similar characteristics… we collect all the interesting stuff

We’re all about giving you the tools you need to make decisions based on facts and turn these into actions that impact the bottom line of your business.

We also grow as your business grows. So if you need your analytics to work that little bit harder, you can upgrade at any time.