As featured in
Keeping your WiFi legal is an often overlooked, but highly critical feature for providing guest WiFi
As a business owner, Purple can help you achieve all this and more,
but more importantly ensure your guest WiFi is legally compliant within government law. Including data protection, data retention and illegal online activity legislation.
“Purple WiFi provides a low-cost option for smaller shops and businesses, allowing them to provide free, secure Wi-Fi in return for valuable social demographics and usage analytics.”
Dave Mitchell – PC World.
Protect your business
No longer should business owners worry about the prospect of fines and lawsuits from around the world or being sued by private companies for illegal downloading copyright protected content on their open WiFi network. Or brands be worried about the reputational damage they face if their guest WiFi is used improperly once a visitor is logged in with a free password.
Join thousands of like-minded businesses
Joining the Purple revolution ensures you meet all these obligations and website data, retention and online activity is logged securely, protecting your business and your customers.
So while they have fun surfing the net… you have peace of mind knowing Purple log your guests’ WiFi activity and it’s readily available for Police fraud and cybercrime agencies to view. We call this… the Purple Surf & Secure effect
“Purple WiFi was the obvious choice because its an all-in-one solution, from both content filtering and legislative perspectives. Feedback on this seamless login process has been phenomenal, with Facebook likes going up 50%.”
Rebecca Shepherd, Marketing Coordinator at Millennium Ltd.
How does it work?
Most international laws center around identifying who the users were at the time of the crime, on your WiFi network. Purple uses social sign-in or a short form process to allow guests online, registering only once no matter how many times they return. So we always know who’s online. We also verify their phone number using a text message if required by law in that particular country.
Easy access for your users, high levels of protection for your business.
Family friendly content filtering
Purple offers content filtering for family environments too, where guests feel comfortable and WiFi contains safe content that’s appropriate and doesn’t offend users, whatever their age. Brands also build trust and provide protection… while gaining an additional level of reporting about the types of sites and content their visitors are accessing whilst in venue.
We work with Open DNS to provide our content filtering service, and this means that we block the unliked URL’s on the IWF watchlist automatically.
As a business running guest WiFi with Purple’s content filtering, you can also apply for free accreditation by the Friendly WiFi scheme.
“We have been looking at alternatives for public WiFi access in our new Cathedral Café and chose Purple WiFi. Family-friendly access and legal compliance are very high on our list of priorities.”
David Tunbridge, IT Manager, Canterbury Cathedral.
Let’s take it to the next level
So you’re covered legally and reputationally with our free version, now let’s explore how you can really benefit from your WiFi.
Collect valuable data for your business
Purple have revolutionized how businesses collect contact information and build a database around the customers who visit their venue. You can easily collect names and email addresses using Purple, if that’s what you’re happy with or use more detailed demographics which show what your customers interests are.
However, the real power of Purple lies in how business owners can match data to an individual customer’s behaviour on a specific date and time in your venue. And then take action in the form of sending out a personalized promotional offer or recognizing a visitor who is loyal to your brand and asking them to leave a review on our partner’s sites such as TripAdvisor or TrustPilot.
The bigger the data, the better the rewards!
“The installation of Purple WiFi at our venues has been a key step in understanding our customers and improving their overall experience when they visit us.”
Carlo Bragagnini, Owner, San Marco Group
We all love a raving review, especially when it’s about a business personal in some way to us. It says I’m the best at what I do, right?
In 2015 Purple partnered with TripAdvisor and TrustPilot to help business reinforce their glowing referrals, and make the collection of positive reviews a whole lot easier.
So easy, that when a customer uses your guest WiFi, TripAdvisor or TrustPilot know about it instantly and ask for a review just at the right time. Personal to your customers, personal to your business.
Purple’s social sign in feature, gives your customers a choice of how to log in to your guest WiFi. So if your business already has a growing social media presence, you can activate Twitter, Facebook, LinkedIn and Instagram as your preferred login method.
And because your customers will have logged in quickly with their social media accounts, they’re much more likely to engage with your brand online.
In most instances, instantly boosting your business’s social connections, likes, retweets and impressions and not to mention brand awareness across social media… just another benefit of being with Purple.
Purple makes rewarding loyalty easy for businesses, giving them real-time access to their most devoted customers. While at the same time, answering those all important questions such as who visited, when, how recently and who spent the most?
You can even identify which customers might benefit from a promotional offer, to encourage them to return again or spend more the next time they visit.
Loyalty to your brand, loyalty to your customers.
Pushing out meaningful vouchers
Personalization plays a primary role in the overall success of businesses, it’s your edge, right? So if your customers don’t react to the standard messages you are pushing out to them, getting personal, may just be the solution you need.
Using data collected through your guest WiFi and Purple portal, means you can send out highly relevant messages and promotional offers at the right time. And by the right time, we mean while they are in your venue, already in the purchasing mindset.
By email or SMS you can send invitations, celebrations, discounts, newsletters, whatever you like, whenever you like.
When we say analytics, business owners think zig zags and dots scattered all over the screen, which takes time to understand; right?
Not so with Purple. We store data gathered from the customers who logged in to your WiFi and present the information on each person back to you through a dashboard. Either on their own or matched against other guests with similar characteristics… we collect all the interesting stuff
We’re all about giving you the tools you need to make decisions based on facts and turn these into actions that impact the bottom line of your business.
We also grow as your business grows. So if you need your analytics to work that little bit harder, you can upgrade at any time.