Board of Directors

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Sir Terry Leahy

Previously the CEO of Tesco, the largest British retailer and the third-largest retailer in the world measured by revenues.

Leahy was chosen as Britain’s “Business Leader of the Year” in 2003 and the Fortune European Businessman of the Year for 2004. In 2005, he was selected as Britain’s most admired business leader by Management Today, and a Guardian Unlimited Politics panel found him to be the most influential non-elected person in Britain in 2007.

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Tim Mason

Tim Mason is a director and advisor to several businesses including Eagle Eye Solutions, Digital Natives Content,Visual RetaleIt’s Fresh, Purple and an advisor to The Foundation, TCC and Yext. He is Chairman and CEO of an adult soft drink start-up called Soft Brew Licensing Ltd.

Tim was Chairman of Bonmarché Plc until May 2015. Previously Tim has over 30 years of retail experience with Tesco PLC, 17 years as a board director and since 2010 as Deputy CEO and Chief Marketing Officer of Tesco and also as President and CEO of Fresh & Easy Neighbourhood Market since its founding in 2007. Mr Mason has also served on the boards of Tesco.com Limited, Tesco Personal Finance and Tesco Mobile. He launched the Tesco Clubcard and Tesco.com.

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Bob Willett

Previously the CEO of International, EVP Operations and CIO. Bob is a leader with significant international operating experience in the retail multichannel and technology industries. His experience ranges from M&S to BestBuy International. Bob was also the Global Managing Partner of Anderson Consulting / Accentures Retail Practice. A member of the Executive ctte, Bob has advised some of the world’s finest food and fashion brands, as well as mobile technology and online world service providers that have a focus on the customer through the Omnichannel.

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Rory Codd

Rory’s career has been in investment banking. He has worked at Investec Bank, Numis Securities, Merrill Lynch, Credit Suisse and now Zeus Capital. Rory is currently a Director of Corporate Finance advising clients on various forms of fund raising, mergers and acquisitions.

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Gavin Wheeldon

CEO

With over 15 years experience working in technology led or enabled businesses, Gavin has a deep understanding of the impact of technology on the bottom line of an organisation. Having recently sold his last business, Applied Language Solutions, a global language technology and services business, he set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

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Pete Lee

CFO

Pete is a qualified finance professional with in excess of 20 years experience. Having worked in M&A advisory, he has subsequently operated in the technology sector where he has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies. Pete brings a wealth of industry experience to his role as CFO at Purple. He is a key part of the management team and is responsible for our continued growth and success.

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John Oliver

Chief Product Officer

John has over 15 years experience leading the direction and development of web based software solutions, having previously held senior management positions in this capacity. John’s core skills are heavily focused towards the development of online based product solutions, user experience and user interface design. As Chief Product Officer he is responsible for the vision, direction, design and management of Purple’s internal and commercial product portfolio.

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Eric Law

VP Worldwide Sales

Eric Law has 18 years sales experience in a series of senior positions with Cisco Systems, including leading Sales and Business Development teams in the Enterprise sector and Channel. Eric has led high performing teams across multiple countries, technologies and segments. He has global responsibility for growing the Purple sales organisation, focused on driving revenue through and with Purple’s Customers, Distributors, Service Providers and Channel Partners.