New resale agreement for Purple WiFi

e92plus, the award winning VAD (Value Added Distributor), have signed up innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest wireless and location analytics solutions to its growing portfolio of wireless solutions.

The market for Wi-Fi continues to grow significantly, with drivers such as BYOD, workforce mobility and the demand for Wi-Fi as an essential part of the service in markets such as hospitality, leisure, tourism and sporting events.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue.  The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred. This in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers for WiFi users and their wider social community.

The addition of Purple WiFi to the portfolio of e92plus benefits resellers greatly, as it can open doors to new sales opportunities and a different set of decision makers, such as marketing and retail sales directors, who will be interested in the rich analytical information that Purple WiFi generates.  This in turn allows the reseller to sell the IT equipment and other services to enable integration with Purple WiFi and gain a competitive edge over the competition.

Mukesh Gupta, the Managing Director of e92plus, comments that “we are continuing to see superb growth in the wireless space, but in many markets Wi-Fi has moved from a ‘nice to have’ to a fundamental part of the service offering. Purple Wi-Fi provide a simple and effective way for those companies to use Wi-Fi as a business and marketing tool, moving from an IT purchase to a business driver and giving resellers a much more exciting conversation to have. We have developed a portfolio that offers real differentiation and a unique proposition, and we have the marketing and technical services to help our VARs make the most of this opportunity”.

Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said: “e92plus has a large network of resellers and a growing wireless business, which enables Purple WiFi to work with some great new partners. e92plus is a well-known brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while business customers get something back in return.”

Wheeldon adds: “Purple WiFi has grown at a phenomenal rate over the past year, enabling businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle, ensuring easy set up and legal compliance.  It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”

Purple WiFi fully integrates with a wide range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco Meraki and Ruckus Wireless.