Physical spaces have become the new website for today’s marketer, with an abundance of digital technology and data being collected in real-time every day. For physical spaces the tables have finally turned, and businesses are finally accessing the same level of insight and analytics, websites have benefited from for years.
Connect the dots…
Plug and play connectors from Purple allow you to bring all your data sources together into one place. Where WiFi offers the perfect solution to analyze footfall, dwell, bounce, demographics and many other data points like never before. Add to this, your own layer of enterprise data from CRM, Loyalty, POS and other sources with Open Data and Sensors, and you have a truly eye opening solution.
What does it tell me?
Using Purple’s analytics features, businesses can understand their physical space in a whole new way. By simply drag and dropping any data source into our dashboard, business teams can distinguish how one source affects another. So, if this week’s increase in web traffic; impacts footfall or last week’s weather affects your end of month sales in store, If you can measure it, Purple can analyze it.
Let’s take action
Purple’s LogicFlow allows you to trigger granular events, based on all data sources at your disposal. Whether that’s a time-sensitive promotion targeting current footfall, weather or demographic communications relative to a specific individual or group, we’ve got it covered.You can even track asset’s whereabouts against mixed data sets.
Future proof your IoT strategy
Purple offers a flexible platform that grows with your IoT and IoE strategy. As you add more sensors and other data sources become available, you can drop them straight into Purple’s platform to analyze them against everything else connected, and take meaningful actions.