From booking classes, to accessing training schedules, to posting selfies as they work out, people are using their mobile devices to get online in the gym. Whether you run an independent gym or are involved in marketing a chain of sports centres nationwide, offering WiFi in your gym is viewed as an attractive benefit to your members and is one that you can utilize to make sure you are getting something back beyond a monthly membership fee.
Fitness centres can use the Purple Portal to gain an understanding of how people move around the centre and what they are interested in. This means they can be directed towards training guides, equipment safety advice or direct booking pages for personal training sessions or classes – depending on their online behavior. This can help reduce overstaffing, motivate members and increase revenue.
Another bonus for a sports centre installing Purple is that the system can be used to attract third party partner advertising. So, whether you want to offer a promotional online platform for a business to sell state of the art swimming goggles or a brand of sports drinks the opportunity is there for partners to promote their products and share coupons, through a custom redirect page.
All of this generates more revenue for a gym or sports centre offering a social WiFi solution.
Learn more about Purple
Benefits for sports centres and gyms
How Purple can enhance the customer experience in sports centres and gyms.
Being at the gym doesn’t mean customers have to go off the grid; free WiFi makes staying connected easy.
Customers can easily share the results of their gym membership on their social media accounts and in turn, boost your profile.
Update gym-goers with relevant information about facilities, new classes, nutrition and training schedules straight to their phones.
Create new revenue streams through third party advertising and sponsorship of the splash page and messaging.