How the Internet of things influences the marketing landscape

The Internet of things, in case you haven’t heard, is the interconnectivity of digital devices. This gives marketing a great power since the IoT is an opportunity for real-time engagement and customer service.

It is such exciting news for the industry that over half of the top global marketers believe that by 2020, IoT will have revolutionised marketing. Why? The IoT means that marketers have entered a new era with continuous opportunities for brands to understand their customers and if they listen, to deliver the correct marketing message at the precise time.

Rapid changes over the next five years

It is predicted that a fifth of customers will purchase:

  • Smart thermostats
  • Connected security systems
  • Smart watches
  • Wearable fitness devices

We will also see an increase in purchases of self driving vacuum cleaners and even smart clothing.

Also in the next five years it’s predicted there will be a whopping $7 trillion worldwide market for IoT solutions and more than 13 billion estimated IoT connected devices.

You can understand why at Purple WiFi we’re getting obsessed about IoT – it’s clear that all of this future ‘stuff’ isn’t going to work without the right infrastructure and connectivity.

Relationships that are relevant

The interconnectivity of devices will clearly result in an increase in customer engagement.

Internet of Things is relevant for marketers because customer behaviour across platforms can be analysed and the buying ‘journey’ of the customer could be seen.

Most importantly, real-time, point of sale notifications and relevant targeted ads can be sent to a customer.  It will also be possible to keep customers happy by resolving any purchase issues quickly.

Here’s a handy infographic from our friends at Marketo:

The Marketing Power of The Internet of Things.jpg  2