Airports are places where passengers have time on their hands and expect to be able to access guest WiFi, before and after their flight as well as in the air.
Purple will help to improve the travel experience, increase engagement and boost loyalty with the airport’s brand. It also enables monetization through an uplift in purchases in the airport, all through a safe and secure network.
Waiting for take off
Airport visitors want to be able to check real time information without having to leave the comfort of a coffee shop to find an information screen. Travellers also want to be able to easily find out about airport facilities and view terminal and local maps, using wayfinding apps for ease of navigation around the area.
They also need secure access to their emails, documents and anything else that they might have sitting in the cloud. From air side arrivals to waiting for a taxi in the terminal building, airport visitors expect to be online.
Providing WiFi means that airports can directly engage individual travellers through a variety of social media platforms. Frequent travellers will be recognised and rewarded, then encouraged to share their experience at the airport with their wider social network.
Monetizing airport WiFi
Purple also presents a revenue option where retailers, restaurants and bars can advertise and highlight relevant news and promotions to consumers who have time to kill before their flights. From beauty products to duty free alcohol, they can find out what’s on offer and where it’s located within the airport, through the WiFi.
This personalized information could include refreshments or duty-free shopping, special airport parking offers, invites to use the exclusive lounges and real-time updates about departure details, pointing people to the correct boarding gate and even seats when the flight is called.
In return, the airport is gaining really valuable insight into exactly who is passing through the terminal and not only what footfall there is, but also the demographics of the visitors creating that footfall. Airports can then use this information to adjust placement of shops and displays according to areas with the highest number of people passing them.