At attractions such as theme parks, zoos, parks or festivals, expectations are high and they are usually filled with excitement. With an attraction that offers WiFi the fun can start on arrival. Even during busy periods when there is a wait to get inside, customers can be entertained in the queue.
The attraction of WiFi
Using WiFi, visitors can check out an online map of the area and choose which part of the attraction to visit first. They can also find out which areas have the longest queues to avoid at that time. This helps to improve their overall experience of the venue and helps them to make the most of their day.
An interactive game could keep the children entertained during waiting times whilst their parents use the WiFi to browse the web. Visitors could receive an offer for a drink from the nearest vendor after a certain amount of time queueing, or a special deal on an annual pass. Offers can be sent directly to their mobile device via text message or e-shot.
Our WiFi meets legal best practice, including a content filtering service which is perfect for family-friendly WiFi use at tourist attractions.
Enhancing customer experience
When a guest is in a specific area of the attraction they may receive personalized offers for the nearest food and drink vendors or gift shops. They can check ‘fast pass’ availability and showtimes or pre-order and pay for their gifts and photos online instead of in another queue. Guests could also receive a special discount for their next visit, encouraging them to return. In other words, WiFi enables venues to interact with their guests when they have time on their hands.
Visitors and tourists can capture their experience by taking pictures and will often share them on social media, which is easily accessed using WiFi. It is a great way for visitors to spread the word to wider social networks and create a buzz about the attraction.
All of this provides a seamless visitor experience and it doesn’t end when the individual leaves. The Purple Portal can be used by venues to stay in touch and let visitors know about upcoming events, offers and news.