From small independents to large scale branded casinos in multiple global locations, the gambling industry has evolved into a full service customer experience, which includes fine dining, bars and entertainment beyond the slots and tables.
Although the experience has changed, to be more inclusive to those who aren’t necessarily there to try to win big and are more about soaking up the atmosphere, the aims of the venue are the same – to encourage repeat business and reward loyalty.
Give them a reason to return
Purple lets the casino see the rich data on its visitors, from their age and gender through to the areas where they spend most of their time in the casino. So, if a customer likes to spend time in a particular restaurant at the casino, what better way to build the relationship and secure repeat business than to offer them a great discount or free celebratory drinks?
A seamless visitor experience
A casino rolling out Purple also has the tools at their disposal to provide real-time information to its guests, such as drinks promotions, opening and closing times and even where to get a taxi when they are ready to leave.
All of this provides a seamless visitor experience which doesn’t end when the individual leaves, as the Purple Portal can be used to stay in touch and let regular visitors know about forthcoming events, offers and news about the venue.