Chain stores

WiFi for chain stores

There’s a challenge for chain stores to find the perfect balance between branch consistency and personalized customer service. WiFi is a solution to both of these challenges; allowing customers to get online quickly and easily regardless of the store they happen to be in, whilst facilitating marketing communications that are tailored to customer demographics, loyalty and seasonal trends.

Responsive marketing campaigns

Marketing campaigns are not just tailored to customers either – using our platform, these campaigns can be changed according to store size and location. This can be done at Head Office or store level. If a particular store identifies a pattern of behaviour in specific areas using our location analytics, messages can changed to reflect this. For example, a store might recognise that an increased number of customers are spending more time at the perfume counter, triggering an offer sent straight to their mobile devices whilst they are on site.

Match your data

Our platform is essential for helping chain stores to collect and manage data, synchronizing it with existing records in CRM and email databases. This creates a real single customer view, harnessing the combined power of in-store analytics and online campaigns.

A secure guest WiFi network

Using Purple also means that stores benefit from having a completely separate network for guests and staff. This allows staff to be notified when specific areas of the store are busy and need more attention, whilst using devices such as tablets to show products to customers and give them another way to make a purchase.

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Benefits for chain stores

How Purple can enhance the retail experience in chain stores.

Understand Customers

Understand customers in more detail through dwell times and location tracking.

Targeted Communications

Increase customer spend stimulus through targeted communications based on insights through the monetization of free WiFi.

Customer Touchpoints

Add another dimension to your in store customer touchpoints.

Seamless Login

Offer a seamless WiFi login journey across multiple sites to improve brand loyalty and consistency.

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Here’s just some of the world’s brands who trust Purple

camden

harvey-nichols

leroy

mango

cna

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What our customers say

  • Nisa-logo-bw

    David Morris, Head of IT
    Nisa Retail Ltd

    “Purple WiFi is providing us with essential demographic information about consumers visiting Nisa stores. We intend to use this data to gain competitive advantage, drive consumer promotional activity and record impact against sales.”

schuh stores Case Study