The evolution of technology has been critical to the success of event management companies over the last decade.
WiFi is essential for large scale events hosted over several weeks and across multiple sites, to small conferences. It has always played a key role in delivering connectivity and multimedia services for exhibitors, delegates, supporters, speakers, the media and performers alike.
Attendees want to instantly check speaker or performance slots, view floor plans and programme guides, pre-order merchandise and organise their time visiting exhibition stands. Purple connects event management companies to their visitors with access to a plethora of information in real-time, at the time they need it.
Another benefit of Purple is that there is no need to print out lots of handouts as the information can be accessed online and it doesn’t matter if more people than anticipated turn up.
Event questionnaires can be filled in to gauge an attendees immediate reaction and allows for a fast response to feedback. This keeps event managers up to date, in real-time, with what attendees want.
Getting something back
Event management companies can gain a huge amount in return in terms of rich analytical data which can deliver reports on an end user’s age, gender and online behaviour.
Venues can track the precise movement of attendees, discover what people are bookmarking and see which areas people are likely to visit. All of this paints a picture that can be used to stay engaged on the right level with end users, promote relevant facilities, highlight charitable fundraising activity, announce subsequent events, collect data for future marketing promotions and generate data to influence future event management planning.
With events, there are key sponsors involved and sponsorship packages available, often including the WiFi. Purple enables additional space where a sponsor could be featured: as part of the user log in and WiFi landing page.
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Benefits for event organizers
How Purple can enhance the attendee experience.
Using analytical data makes planning next year’s event easier, helping you to optimize space according to footfall.
WiFi means that sharing the event experience on social media is easy, creating a buzz and boosting your social profile.
Update guests with information about special performances, facilities, early bird tickets and offers on food and drink straight to their phones.
Create new revenue streams through third party advertising and sponsorship of the splash page and messaging.
Here’s just some of the world’s event organizers who trust Purple