The mobile technology boom has certainly transformed festivals.
Festival revellers now expect to be able to update their social connections with exciting news from the event, find out about secret performances and guest performances, even check their emails, all in real-time.
Purple allows festival organizers to keep guests updated on news, running orders, travel information and even where the best food can be found on site. In return, organizers can see who is moving around the site, where the pinch points are and busy pockets of people around the festival. All of this allows for future planning.
Venues have access to analytics information as it is happening. Creating a clear picture of consumer behaviour and maximizing customer experience ensures that next year’s festival is bigger and better.
A message from the sponsors
Sponsorship and advertising opportunities present themselves during the user log in process and WiFi access landing page. This could provide a valuable, additional revenue stream for the festival organisers.
And for the fans it provides:
Links to the LED screens for increased interaction.
Updates of other festival events as they are happening.