With consumers now actively searching for WiFi in hotels when booking their travel arrangements online; the hotel industry needs to update its WiFi policy to look at new ways of generating a return on their investment.
Keep guests informed
The hospitality sector is the ideal environment for installing WiFi hotspots. It gives hotels and motels the edge when it comes to increasing revenues through targeted marketing that will drive recommendations and repeat bookings. With Purple, management can capture detailed data around footfall, movement around public guest areas, demographics of other visitors and frequency of online activity. All of which helps management teams create engaging and extremely targeted marketing campaigns and increased guest spend stimulation.
With Purple WiFi the option to charge guests and visitors for access to the internet is always available. But looking beyond WiFi usage tariffs, hoteliers can truly maximize their engagement with guests online through customized splash pages promoting offers such as spa treatments and menus – or whatever else the venue wants to promote. There is no long form to fill in to register for free WiFi and ideally people will login using their social networking profiles, allowing them to share the brand with their friends and followers.
EXCLUSIVE! The Future of Hotels 2016 white paper, download it for free now!
Written by Mike Ryan, the UK’s leading futurist for Purple, “The Future of Hotels” is a must read for bar and restaurant owners, general managers, business development, marketing or anyone involved with the hospitality industry.