Shopping centres & malls

WiFi for Shopping Centres and Malls

Whether your business is a busy shopping mall or a department store in multiple locations, understanding how your consumers move around your store, how frequently they visit and what their spending behaviour looks like is invaluable information. This kind of analytical data enables retailers to paint an accurate picture of footfall and create an effective end to end engagement experience.

Reward loyalty

Purple allows retailers to better understand their consumers and connect online browsing with offline, face to face experiences.

By harnessing the power of social media to create direct engagement with shoppers, you can gain an advantage over the competition. Directing shoppers to dedicated landing pages, relevant to their age, gender and online activity gives you a fighting chance when competing for the consumer dollar. You can also push out dedicated messages to your consumer base with exclusive offers, gift voucher codes on their birthdays, sale periods and other news and event information.

Understand behaviour

As more than half of consumers use a mobile device, Purple provides an innovative way for them to interact with brands, even when they’re inside the building. A comprehensive analysis of mobile usage via our analytics software will provide you the means to determine the prime retail locations within your mall or shopping centre and this can in turn help drive traffic to new retail units or other areas where a footfall increase will be viewed as a major benefit.

We can also provide customers with an API so you can link up our ‘in store’ customer WiFi data with your systems, enabling a real single customer view.


Benefits for shopping centres and malls

How Purple can enhance the shopping experience.

Match data

Use our API to match analytics with existing customer data, enabling you to create highly targeted marketing campaigns.

Social Experience

Free WiFi encourages shoppers to share their experience on social media and boosts engagement on your networks.

Real-time Updates

Update shoppers with information about events, facilities and offers to their phone as they move around the venue.

Revenue Generation

Create new revenue streams through third party advertising and sponsorship of the splash page and messaging.


What our customers say

  • camden-market--bw-logo

    Jac Timms, IT Manager
    Camden Market

    “Purple WiFi deployed quickly and the ease of use is impressive. Watching traffic flow within the market is a major reason for choosing Purple WiFi as it helps us understand how visitors move around.””

  • Nisa-logo-bw

    David Morris, Head of IT
    Nisa Retail Ltd

    “Purple WiFi is providing us with essential demographic information about consumers visiting Nisa stores. We intend to use this data to gain competitive advantage, drive consumer promotional activity and record impact against sales.”

  • colliers--bw-logo

    Ross Cameron, IT Manager
    Colliers car dealership

    “We have been very happy with the features and performance of the Purple WiFi solution. It covers everything that we wanted and more at the same price point as less sophisticated solutions from other vendors.”

  • hinkley-bw-logo

    Jonathan White,
    Hinckley Town Partnership

    “We will use Purple WiFi to deliver e­shots and SMS messages to visitors promoting activities within Hinckley. We’ll utilise the Social Media section of the portal to promote engagement on our Facebook and Twitter pages.”

Camden Market Case Study