We use Mobile Location Analytics (MLA) technology to understand the traffic patterns of people in venues. By learning and using insights, such as how long customers stand in line and how they generally move around an area, our facilities can enhance operational efficiency and improve user experience.
Purples location analytics technology detects the MAC address on your mobile device. This address is unique to your device and is assigned by the manufacturer. If you’d like to opt out of our MLA technology, you can enter your MAC address below.