NetDef has signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products.

NetDef is a leading managed service provider supporting a wide range of clients in the public and private sectors. NetDef works with medium to large customers across the UK delivering and managing highly secure IT infrastructure solutions.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue. The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.

Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said: “NetDef has a large network of customers which will enable Purple WiFi to increase its reach. NetDef is a reputable brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.

Dave Beesley, Managing Director of NetDef added: “I’m very excited about signing up to Purple Wifi. It is a great addition to the NetDef portfolio and is a natural extension of the expertise we have around wireless networking. The marketing and analytics functionality of the product provides great business value making it relevant to an incredibly broad audience.”

Wheeldon adds: “Purple WiFi has grown in popularity at a phenomenal rate over the past year, as it enables businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle by ensuring legal compliance and easy set up. It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”

Purple WiFi fully integrates with a range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco Meraki and Ruckus Wireless.