July 5, 2016 Purple, the intelligent spaces company, announces the appointment of Krista Geiger, Enterprise Sales Manager, North America.

Prior to joining Purple, Krista was the Marketing Director for Powernet, where she was responsible for brand strategy across multi-channels, driving brand awareness and lead generation. Before Powernet, Krista held key roles at Luxottica, including Senior Manager of Marketing Operations for their EyeMed Vision Care division.

In addition, Krista has a proven record of facilitating marketing strategy and business relationships in her 15 year marketing career. Her strong telecom knowledge and marketing savvy are assets that will complement and enhance Purple’s ability to meet the needs of our customers as we continue to provide quality, innovative solutions to the marketplace.

Her role within Purple will see her responsible for growth and strategic selling across the North America region. She will forge new opportunities and help resellers bring the product to the market.

Krista is based in Ohio and will report to Mike Greig, VP Americas.

“Krista brings a wealth of talent and expertise to our efforts to cover the North American market. She has come to us from Powernet, one of our most successful partners in the US, where she was at the cutting edge of those deployments. With her extensive knowledge of how to engage marketeers with the Purple product she is already one step ahead in terms of understanding their needs and the complete end to end sales cycle. Krista is a great asset to the company and I believe her drive and energy will play a crucial role in expanding Purple’s reach across the US.” states Mike Greig.

Krista Geiger adds: “I am excited to be joining Purple, at a time when they are experiencing huge growth across the North American region. Purple is at the forefront of development in intelligent space. I believe my strong background in marketing and technology will enable me to help companies understand the importance of the Purple solution, and the benefits it can bring to their customers.”