Purple, the intelligent spaces company, today announced its partnership with Unify Services, based in Melbourne, Australia. The partnership will strengthen Purple’s deployment across the area.

Unify Services aim to optimise business workflows, processes and strategies, to maximise profitability and performance using the power of modern technology. Purple will add value to their current offering and give their customers a solid WiFi analytics platform that can be deployed in a high number of industry sectors across Australia.

Unify Services provides the Purple solution to customers with a focus on deploying robust and secure network capabilities. Always looking for new ways to help clients find better and more innovative ways to engage with their target market, Purple was identified as a great solution to do just that. Unify Services see Purple as not only being a product which will complement their large portfolio of solutions but an opportunity to grow their digital Cloud solutions practise as a stand-alone product.

Purple is a leader in real-time analytics and marketing for venues and businesses that want to engage with visitors.

Through the process of creating ‘Intelligent Spaces’, Purple can help brands to understand customer behaviour in physical spaces, and help them to take action.

As a result, Purple enables businesses to see the value of their existing wireless network, monetize their wireless infrastructure and provide marketing tools to generate ROI.

Gavin Wheeldon, CEO at Purple, comments: “Purple’s partnership with Unify Services serves to increase our business development across the Australian region. Purple has been able to offer Unify Services a solution which enables them to engage with their target market in an innovative way. Purple has solid experience across a huge range of industries in their key markets. Our easy to use platform and ability to capture useful demographic data helped secure this partnership. We look forward to working together.”

Mitch Tomazic-Spanger, Head of Business Development, Unify Services comments: “After rigorous testing Unify Services found that Purple offered low deployment and management overheads. This gives our customers a faster return on investment and low long term running costs. The ability to develop our own add-on SaaS solutions such as the Purple to MailChimp connector was also a big plus as it assists in the drive to automate business processes.”