May 16, 2016: Purple, the intelligent spaces company, today announced its partnership with ALLNET.ITALIA, the Italian value added distributor, based in Bologna.

ALLNET.ITALIA specializes in innovative ICT and telecoms solutions for the SME and public, financial, industrial sectors. It has a strategic alliance with the leading German distributor ALLNET GMBH, founded in Munich in 1991, with operations across Europe and globally.

Purple will add value to ALLNET.ITALIA’s existing strengths within networks, wireless, cloud, IOT and digital signage. Helping them to deliver social WiFi, analytics, location based services and content filtering.

Purple’s ‘Intelligent Spaces’ approach already helps brands to learn more about their customer base, and enables them to take action. Purple provides real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

As a result, Purple enables businesses to see the value of their existing wireless network, monetize their wireless infrastructure and provide marketing tools to generate ROI.

Gavin Wheeldon, CEO at Purple, comments: “We have grown to nearly 10 million users across 134 countries. Partnerships with distributors such as ALLNET.ITALIA have enabled this growth with support of local experts, integrating Purple as part of their wider IT solution for their clients. We look forward to further growth in Italy and a long relationship with ALLNET.ITALIA.”

Emiliano Papadopoulos, CEO at ALLNET.ITALIA, said: “We are proud to partner with an innovative and global player like Purple, who will provide us with best in breed cloud-based, analytics and marketing products. Utilising Purple will enable us to develop our wireless portfolio, while delivering integrated and vertical solutions to our customers and end users”.