Purple, the intelligent spaces company, and CenturyLink, the global leader in communications, hosting, cloud and IT services, have joined forces.

The partnership was formed ahead of CenturyLink’s Location-Based Analytics launch at Cisco Live today. CenturyLink Location-Based Analytics, is a location-based, mobile engagement, analytics and marketing Internet of Things (IoT) solution for owners and operators of spaces and places where customers congregate.

Andrew Clyne, Chief Data Officer, CenturyLink commented: “Location-Based Analytics from CenturyLink empowers owners and operators of venues and spaces such as amusement parks, college campuses, retail destinations and transportation hubs, to make deeper emotional connections with individual customers in real-time, Through the power of the Internet of Things and big data analytics, CenturyLink helps brands cultivate a high degree of customer loyalty that can translate to improved sales and profitability.”

CenturyLink Location-Based Analytics is anchored by the CenturyLink Managed WiFi solution that features high-capacity Cisco Meraki WiFi endpoints and security for delivering fast data connection speeds and reliable coverage for equipment sensors and visitors’ mobile devices.

CenturyLink Location-Based Analytics customers get access to their own portal, an online hub for monitoring venue traffic and location information, analyzing customer information and taking action to help drive operational efficiency, customer loyalty and business revenues. The portal is a powerful analytics reporting and marketing tools application developed by Purple.

CenturyLink expertly manages this end-to-end solution that integrates technology from Cisco Meraki and Purple along with all necessary hardware, software licenses, installation and round-the-clock proactive management, monitoring and support backed by solution-level SLA.