Purple, the cloud-based Social WiFi and intelligent spaces platform, today announced its partnership with Witech Solutions, based in Australia.

Witech Solutions Pty Ltd. is an independent Australian owned enterprise specializing in wireless site surveying, consulting, solutions, mobility and design. Witech’s engineers have extensive experience in Wireless RF technologies, providing a start to finish implementation of guest WiFi solutions across Australia. Witech are expanding their services to meet customer requirements, working within verticals such as retail, mining, hospitality, education, corporate buildings, sporting arenas, convention centers and railways.

Purple was the perfect match for Witech as it provides their clients with the most flexible system and value-added marketing services not available with most other systems. It also allows clients to view live and actionable analytics, which is vital within rapidly evolving retail environments.

By combining Purple’s features with their existing systems, Witech already has clients lining up to take advantage of the guest WiFi solution in a prominent retail space. The combination of these two platforms has made the system invaluable for customer communication and marketing opportunities, providing a rapid increase in ROI.

Nathan Spena, Director, Witech Solutions, comments: “We are currently working on a major project to provide free guest WiFi and analytics to a shopping complex. The idea came about from a client of ours who decided to encourage local teens to use their smartphones or laptops and stay connected in a safe environment, both online and in a physical sense whilst they are at the shopping complex. We are working very hard not only for the benefit of the client but also for the benefit of the local community.”

“With Purple now by our side, we look forward to the analytical journey ahead and connecting the world as we know it.”

Gavin Wheeldon, CEO at Purple, comments: “Witech has taken Purple and integrated it into their offering, enabling fast and scalable installations with their customer base. As a Cloud-based platform, Purple offers unique flexibility and features that bring previously unattainable benefits to retailers through an easy to administer online portal. Our enhanced products allow retailers to understand more about their physical spaces, calling data from WiFi, bluetooth, GPS and other IoT sources and displaying the results in Purple’s marketing and analytics dashboard.”

Saurabh Madan, Sales Manager, ANZ at Purple, comments: “The Witech team quickly realised that Purple’s analytics and marketing engine could help their customers and as a result, the joint solution will be deployed in a local shopping complex. The key to Purple’s client offering is to identify how the market is evolving and how vital it is to understand your customers, their demographics and their interests.”