Purple WiFi has furthered its geographic reach by signing a distribution agreement with established WiFi technology reseller, Luxu Technologies.

The agreement will see Luxu Technologies selling Purple WiFi as a software overlay to existing WiFi hardware in Hong Kong, Singapore, Thailand, Vietnam and China. This move marks the second distribution agreement within the Asia Pacific region, which is enabling UK-based Purple WiFi to build the brand overseas.

Purple WiFi offers venues a cloud-based solution to offer guest WiFi, which is content filtered and therefore family-friendly, while delivering analytics back to the venue which can be used to implement relevant marketing campaigns to customers. From coffee shops to large shopping malls, Purple WiFi uses social media authentication to drive reporting around who is using the WiFi, for how long, their gender, their age and their interests. This in turn means that the venue can design targeted promotions to reward loyalty and direct visitors to online content that will assist them in their purchasing decisions.

Luxu Technologies will benefit from being able to offer their client base a value added WiFi solution, with rich analytical data.

Commenting on the decision to partner with Purple WiFi, Ty Yaffe said: We are delighted to have become a distributor for Purple WiFi and look forward to bringing the unique guest WiFi solution to our customers across the Asia Pacific region. The agreement with Purple WiFi is a key step forward in the expansion of our business and the product is a perfect fit with our existing offering.”

Gavin Wheeldon, CEO of Purple WiFi, added: “We are always keen to work with reputable distributors in countries where we don’t have an on the ground sales force. Our business model is to work with individuals who know the local market and already have an established presence and client contacts, from which we can all benefit. This is something we are confident of with Luxu Technologies.”