January 11, 2016: Purple WiFi, the cloud-based Social WiFi platform, today announced its partnership with Net-worxs Software, based in Australia.

Net-worxs Software has established itself as the premium provider of emerging digital platforms for marketing and advertising businesses. Boasting a varied portfolio of products such as custom digital branding, mobile, social WiFi, social media links and customer database, analytics and reporting systems, Net-worxs Software helps retailers adapt to the rapidly changing environment of their marketplace and the buying behaviours of their customers.

Purple WiFi was the perfect match for Net-worxs Software as it provides their clients with the most flexible system and value-added marketing services not available with most other systems. It also allows clients to view live and actionable analytics, which is vital within rapidly evolving retail environments.

By combining Purple WiFi’s features with their existing systems, Net-worxs Software already has clients lining up to take advantage of the Social Login and Location Based Services. The combination of these two platforms has made the system invaluable for customer communication and marketing opportunities, providing a rapid increase in ROI. Net-worxs clients are now looking to deploy this system throughout their chain of centres.

Alan McAndrew, CEO, Net-worxs Software comments: “We researched multiple companies providing a variety of systems and after close comparison including features, benefits for our clients and financial comparison, Purple WiFi topped the list. With the combination of the Purple WiFi system and the Net-worxs System we have the ability to provide our clients with a truly unique service not available from other WiFi providers.”

Gavin Wheeldon, CEO at Purple WiFi, comments: “Net-worxs has taken Purple WiFi and integrated it into their offering, enabling fast and scalable installations with their customer base. As a Cloud-based platform, Purple WiFi offers unique flexibility and features that bring previously unattainable benefits to retailers through an easy to administer online portal.”

Saurabh Madan, Sales Manager, ANZ at Purple WiFi, comments: “The Net-worxs team quickly realised that Purple WiFi’s analytics and marketing engine could help their customers and as a result the joint solution has already been installed at one of their customers sites, with multiple deployments confirmed in the next few months. The key to Purple WiFi’s client offering is to understand how the market is evolving and how vital it is to understand your customers, their demographics and their interests.”