Purple, the intelligent spaces company, has welcomed Smart Wireless™ on board as a Certified Partner, who is set to unlock new opportunities in the hospitality and events space.

Smart Wireless™ provides wireless consultancy and services to a wide range of verticals across the UK and Europe. The firm originally discovered Purple’s WiFi and analytics solution at an open day by Purdicom, the wireless, security and cloud distributor, and recognised the benefits and ROI available when combining Purple with a professionally installed WiFi infrastructure.

By using Purple, brands that want to engage with visitors and understand the use of their physical spaces can deliver a guest WiFi solution that generates real-time analytics and marketing. Through the process of creating ‘Intelligent Spaces’, Purple can help venues and businesses to learn more about their location and customer base, and help them take action.

Samantha Daniels, Founder and Technical Director for Smart Wireless™, said: “We are delighted to have partnered with Purple. Their WiFi and analytics solution will reinforce our core Wi-Fi consultancy services by adding a new cloud based platform to our existing vendor portfolio. Purple provides an enhanced service which will enable the maximum return on investment for our clients and their wireless infrastructure.”

As a certified partner of Cisco, Meraki and Ruckus, Smart Wireless™ felt that Purple was a natural extension to its portfolio. Purple’s 24/7 support desk and presales function proved to be the real deal breaker for Smart Wireless™. The company was also impressed by the various Purple certification benefits including unlimited NFR licenses, lead allocation and price support.

Samantha adds: “The low implementation costs and intuitive portal provide our customers with a compelling solution with a quick ROI. With the additions of extra features such as Micro Surveys and Trip Advisor, our clients will see immediate benefits from the interaction with their customers.”

Smart Wireless™ regularly works with businesses in the hospitality and events space and aims to show customers the added benefits of offering free on premise WiFi and receiving valuable insights and marketing tools as a consequence. Features like social login, content filtering and location analytics will enable Smart Wireless™ to no longer just target traditional IT decision makers and stakeholders but also take the offering to the marketing space.

Commenting on the Certified Partnership, Gavin Wheeldon, CEO of Purple, said: “Smart Wireless™ is another fantastic partner to welcome onboard. They already boast certified partnerships with Cisco, Meraki and Ruckus and seem to really understand how Purple can deliver ROI for their customers. It will be exciting to see the calibre of clients they bring on board, particularly in the hospitality and events sector.”