Marketing for physical spaces
The marketing tools available in the Purple portal provide a comprehensive method to monitor and actively promote your business. You can tailor your splash (login) pages with specific branding and advertising and send targeted emails and SMS. The URL redirect page they land on after logging in is also completely within your control.
A great example of WiFi marketing driving a highly targeted and personalized campaign is explored in our case study for the London Borough of Brent.
Working with our partner, Unified Consultancy, WiFi was deployed in a number of libraries, community centres and job centres managed by Brent Council.
Tim Butler, Networks and Communications Team Leader at Brent Council, said: “Although we did have a guest WiFi solution in place we decided to migrate to Purple WiFi’s cloud solution after taking advice from Unified Consultancy. It offered more methods of logging in using social media accounts, making it much easier for visitors, with the option of form access.
“It also meant we could target certain demographics with relevant eshots to advertise specific events held in our libraries. Being able to report in detail on the users accessing our WiFi network is one of the main benefits of Purple WiFi. This will enable us to target certain user profiles with relevant eshots for upcoming events. Having a cloud solution has also greatly simplified the support requirements.”