With our cloud software enabled over your existing network you can access a wealth of rich analytics. Similar to web analytics, our platform displays real-time footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency; enabling businesses to truly understand their venues.Using WiFi, Bluetooth and GPS we can enable additional location services to pinpoint customer movement in venues down to a few metres. Businesses can then send hyperlocal marketing messages to people as they move around the venue in real-time.
What’s more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi.
We use a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.