With our ‘Purple Portal’, you can access a wealth of information collated from the Purple system. Our analytics platform provides realtime customer data and insight. Secure and available at any time, a vast array of tools will help you analyze and segment your audience.
Get Google Analytics for the real, physical world
Use the analytics in the Purple portal to deploy targeted marketing messages
Discover what your customers like with the social media Likes report
Understand more about new visitors vs repeat
Learn how different demographics behave in your space
AB test to increase the numbers of people entering your venue
Work on increasing your guest visitor duration
Measure the engagement of customers in your space using dwell
Access real-time data at venue, company or group level
Graphs that tell a story
Real time data can be accessed at any time. User demographics such as age, gender and location, length of internet use, total amount of users and data usage are just some of the statistics you can collect. This deeper level of analytics will enable you to deploy your marketing messages to the right people, at the right time.
Personalize marketing campaigns
The data that we collect from WiFi users give venues the opportunity to learn more about their customers; what they’re interested in, and where in their venue or store they spend time.
This information allows venues to engage their visitors with a personalized marketing campaign, encouraging higher spend and enhancing the customer experience.
The portal’s dashboard overview gives venues a snapshot of the following reports:
Users by day
Cumulative users and sessions
Users by month
New vs. repeat customers
Drill down into your reports
Venues can drill down into these reports for more detailed statistics, and access additional reports including: