Using WiFi, Bluetooth and GPS we can enable additional location services to pinpoint customer movement in venues down to a few metres. Businesses can then send hyperlocal marketing messages to people as they move around the venue in real-time.
What’s more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi.
We use a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.
For example, if a cafe using Purple to provide their guest WiFi knows that a customer has logged in more than four times this month, they could reward them for their loyalty with a personalized offer such as a free cup of their favorite coffee. The cafe can even apply this when a regular customer has their birthday, or they bring a friend who also logs into the WiFi.
The use cases for WiFi analytics in venues of all sizes are limitless.