About Us

We are Purple

Purple was founded like many a great company, through frustration with a service, product or unfulfilled need… in our case it was Public WiFi. We found that public WiFi lacked a positive user experience in every element from design and login methods, to the simplest of features, like responsiveness across varying devices.

Purple quickly realised that not only was public WiFi broken for users, it was adding little value for those who provided the service too. Beyond a utility and a marketing sticker in the window, proclaiming “Free WiFi here”, there was no mutual benefit.

– One access point at a time –

We decided that didn’t make sense; Purple’s been changing public WiFi one access point at a time ever since. We’ve helped create industry wide demand for Social WiFi, WiFi analytics and WiFi Marketing which never existed before.

We’ve now grown into a global company with deployments in over 160 countries, and partners ranging from small local IT companies through to big brand Telco’s all over the world.

We have backing from major financial institutions and key individuals who help us in our mission to turn the world Purple. But we still stand true to our initial belief and continue to be innovative and grow as we explore and discover more ways to bring value to the user and the provider of WiFi and how the Internet of Everything plays a part.

– Behind the name –

Oh, and just in case you were wondering, the name Purple was born out of the love for the colour purple, by Ava, the then three year old daughter of one of our Founders, and CEO, Gavin Wheeldon. Turns out it’s the favourite colour of a lot of people as we’ve heard over the years.

View our latest video showcasing our culture and people.

Purple Values

like minded values, shared by like minded individuals

Open &

We have a culture that is open, honest and nurtures people to their full potential.

Playful &

A playful and positive environment with a passionate team who are proud and accountable for the work they achieve.

Respect &

All our Partners and Customers are dealt with respectfully and with integrity.

Innovation &

Innovation is coupled with reliability and a determination to deliver upon our promises

Purple Awards


Judge’s Award for
International Success

– Northern Tech Awards –


Retail Innovation
of the Year

– Retail Systems –


Rising Star
in the North

– Northern Tech Awards –


Emerging Technology

– CRN –

Join Us

We are always on the lookout for bright and talented individuals to turn the world Purple