WiFi in Airports
By adding Purple into the mix, airports and stations can create new revenue streams through third party advertising and sponsorship. Advertising space can be offered on WiFi login screen and subsequent splash pages. Once connected to the WiFI, airports can offer advertising via email and SMS which can be triggered as visitors pass through zonal areas of the building.
Management teams often question where the busiest hotspots are or how many people use seating areas. These questions can be answered with ease thanks to Purple’s Location Services, which allows you to identify traffic flows, hotspots and where overcrowding most commonly occurs. This information can be highly valuable for selling 3rd party advertising enabling you to rearrange signage to inform customers about other areas and distribute offers. What’s more is it can be useful for people management, enabling you to allocate staff according to demand.
Airports and stations can target specific customer segments with relevant promotions, departures, facilities and duty-free offers – all in the visitors own language. This is all made simple with Purple’s logic flow automation feature that allows you to set up emails that trigger dependent on certain rules that you set.
Tens of thousands of families and children travel through your building each day which means there is a need to restrict access to inappropriate content for younger visitors. With Purple, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst at your site.
When diners access the WiFi they will be sent to a fully branded splash page that allows them to login via social media or a short form. Once online they will be redirected to a landing page featuring content about the QSR brand and its latest offers. Third party advertising can also be incorporated, which can present an additional revenue stream as sponsors battle to offer exclusive promotions.
which includes TripAdvisor, Trustpilot and Salesforce
TripAdvisor & Trust Pilot
Purple integrates with TripAdvisor and Trust Pilot, allowing restaurants to send fully branded review requests to customers within 24 hours after their visit. This automation tool ensures all customers are prompted to leave a review and it has already been proven to increase reviews by up to 500%.
The SalesForce Connector is a feature that allows brands to cleverly integrate data from the Purple Portal with data from SalesForce. Once connected, any existing SalesForce data can be married with the corresponding restaurant visitor information in the Purple portal, giving businesses an enhanced understanding of who is actually visiting their restaurant sites.
The Net Promoter Score has become a highly popular loyalty metric for companies to use to measure customer feedback and benchmark their business against competitors. With Purple, NPS surveys can be created with ease in a personalised design and then sent out to customers to ask them how likely they are to recommend your venue and food to others on a scale of 1-10.
With Purple, QSR brands can ask customers the questions they need answering to make smarter decisions. Short, easy-to-use survey pages can be displayed during the user’s onboarding process before they access the WiFi network. It eliminates outdated paper surveys and helps companies to gain access to valuable data whilst the user gains access to connectivity on-site.