Blogs
Purple Appoints Devika Jina-Crowther to Lead Brand and Communications Strategy
Skilled Marketing and Communications Leader, Devika Jina-Crowther, Joins Purple to Drive Strategic Brand Growth Purple, a global leader in Wi-Fi analytics and indoor location services, has appointed Devika Jina-Crowther as Head of Brand and Communications. In this role, Jina-Crowther will drive Purple’s brand and communications strategy and elevate the company’s…
Purple and Evolve Partner to Empower Businesses with Improved Wi-Fi Offering
Purple, a leading provider of Wi-Fi and place-based analytics solutions, has announced a strategic partnership with Evolve, the leading provider of Managed Network Solutions and IT services. Both Purple and Evolve are part of the BGF portfolio which was established to address the SME funding gap in the UK and…
Purple Appoints Chris McGrath as Vice President of Customer Support to Drive High Standards of Service and Customer Satisfaction
Change-focused Customer Service Leader, Chris McGrath, Joins Purple to Enhance Customer Value and Support Operations Growth Purple, a global leader in Wi-Fi analytics and indoor location services, today announced the appointment of Chris McGrath to Vice President of Customer Support. In this role, McGrath will lead the Global Customer Support…
What’s new from the Purple Platform?
November 2024 launches We’re committed to continually improving the Purple Platform, and providing an exceptional experience for your visitors is our top priority, which is why we’re thrilled to announce several platform enhancements. These exciting new capabilities are available for our WiFi Survey customers and our Web-Based RTLS customers. To…
What is Office Wayfinding
Office wayfinding is the system of signs, maps, directional cues, and software that can help employees navigate through their workplace. The system is ideally designed to help employees, visitors, and contractors find their way around through self-service. Components of a Wayfinding System A wayfinding system is made up of components…
What is Blue Dot Navigation?
Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you’ve likely used Blue Dot navigation. Real-Time Location The important aspect of Blue Dot navigation is that it’s a type of visual display and not a system in…
Capturing Emails Through Your Guest WiFi
A captive portal can help you capture emails from your guest WiFi and fuel your marketing strategy. Click here to see how you can start capturing emails through your business WiFi.
What is Bandwidth Management?
Keep critical business operations running even during peak hours all while providing quality WiFi for your guests. Bandwidth Management and tiered bandwidth is the solution.
Purple Perspectives – Unlocking Key Value from Purple with C2C Rail
Discover how C2C Rail leverages Purple WiFi to enhance customer engagement and drive key decisions.
Purple Announces Listing on Leading Edge Only Marketplace
Discover Purple’s innovative WiFi and indoor location solutions on Leading Edge Only. Reach new heights in customer experience and business growth now!
Purple Partners with Smart Communications to Transform Business Connectivity
Purple, a leading provider of WiFi and place-based analytics solutions, is excited to announce a strategic partnership with Smart Communications, part of the rapidly growing Smart Media Group. This collaboration marks a significant step in Purple’s mission to transform how businesses and retail venues across the UK and beyond connect…
Purple to Enhance Visitor Experience at the Natural History Museum of Los Angeles County
Discover how NHMLAC enhances visitor engagement with Purple's seamless WiFi and insights. Elevate your museum experience with high-speed access and personalized interactions.
MAC Randomization in Public and Enterprise Networks
Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization. This feature rotates a device’s MAC address and assigns a new one when the device connects to a network. This update can improve user privacy…
MAC Randomization Concerns
Prepare for the iOS 18 and MAC randomization to mitigate network issues. Click here to see the top MAC randomization concerns
What Are the Benefits of WiFi Marketing?
Get the most of your data from guest WiFi. See how you can transform data into insights with these tips.