Blogs

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Hazel’s Blog, Part one

As I sat down in front of the big screen, my job was to present my plan for So Purple’s marketing should I get the job of Digital Marketing Manager. There would be a lot to do! The company was formed about 4 months ago, forged from 5 tech companies…

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Exciting times at Purple Towers

We’ve certainly started the New Year on a high here at Purple HQ. We’ve already welcome several new members of the team – Jamie Akalin, Helen Stonehouse and Bill Williams join the sales team. Andrew Higginson bolsters the design & development team as Senior Open Source Developer and Hazel Allsopp has become the…

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Purple WiFi hit the Hospitality show 2013

Ironically, the environmental factors surrounding the Hospitality show in Birmingham on the 21st to 23rd January couldn’t have been much more inhospitable! Snow began to blanket Birmingham as we prepared for the show along with over 300 other exhibitors. The hospitality show 2013 exhibition is a staple event for hoteliers, bar, restaurant…

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UK 4G Spectrum Auction a flop

The auction of 3G spectrum some years ago raised £22.5BN for the UK Treasury, clearly that was an overheated affair and all of the operators who bought spectrum must have woken up with headaches from deal heat. The 4G auction was never going to achieve anything like those sums, that…

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Barclays to provide free WiFi in branches

Have you ever been encouraged to use the self check out in a supermarket or airport? You’re ushered in and kindly helped by a member of staff who will show you just how easy and fast it is to do things without a member of staff. Take that a stage…

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FCC to Free up Spectrum for WiFi

The FCC voted unanimously on Wednesday of this week to free up 195Mhz in the 5Ghz band for use with public WiFi and for boosting of mobile phone signals. “Because the 5GHz band is already used for other purposes by both federal and non-federal users, the effort will require significant consultation…

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Perfecting your Purple social posts

Our customers know there are lots of benefits to using Purple WiFi. It’s ‘social WiFi’ because every time a customer uses it, they have the chance to thank you by posting on their Facebook, Twitter or Linkedin timeline. What that social post says is up to you, and if you use this functionality well, it…

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Purple WiFi to increase shopper footfall at Kingsgate
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Purple WiFi to increase shopper footfall at Kingsgate

Purple WiFi has rolled out its revolutionary social WiFi service at Huddersfield’s Kingsgate shopping mall to enable the centre to capitalise on the benefits of social networking, while offering Kingsgate customers a fast, free and secure WiFi service. Purple WiFi allows businesses to build brand awareness and attract new customers…

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Euclid WiFi Analytics raises $17.3M

I knew 2013 was going to be an exciting year for the WiFi industry and this certainly rubber stamps that thought process, this is particularly important news for those like us that add value to the WiFi equipment vendors. In a doff of the cap to the equipment move to the…

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Plymouth’s Derriford Hospital offering free WiFi service

Well done to Plymouth’s Derriford hospital, which is now offering a completely free WiFi service, where is was previously paid for. When we are proactively targeting customers for our WiFi hotspot solution one of the key factors of success is the dwell time of people in that venue, I think there is…

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When is no WiFi better than free WiFi

I came out of a meeting today near Oxford St in London, and like many other business travellers before me with time to spare before the next meeting, headed in search of somewhere to setup camp with Free WiFi. I ended up in Starbucks as many will have done in…

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Case Study: Tony Roma’s Restaurants

Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat”  Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple…

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Soft Play Case Study: The Big Play Barn

The Big Play Barn “If you’re an Indoor play area and looking for FREE WiFi for your customers, Purple WiFi is the way to go. Fantastic service, fresh idea, safe and secure, so easy to use and customers love it. We would even go as far as saying it is…

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WiFi and Small Cells dominate Mobile World Congress 2013

Mobile World Congress 2013 is undoubtedly a hotspot, pun intended, of all things technology and it is safe to say that the hot topic there is WiFi and Small Cell technology. With the existing and further expected explosion in mobile data usage  MNO’s are facing a big challenge of how to…

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New York City now has Free WiFi everywhere

Probably the largest deployment of Free WiFi is now live in New York, not something that is planned or speculated, the whole of New York City is now covered by the GOWEX network with nearly 2,000 hotspots covering Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Before this, you would probably…

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