Blogs

Author: Callum Clark

Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the…

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Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries.  Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling…

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Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…

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Understanding how Wayfinding came to be

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much…

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Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making.  You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is…

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Navigating particularly large venues such as hospitals can prove difficult even in the places with the clearest signage. With the work of Purple collaborating with Allina Health, this hospital has implemented wayfinding into its current app, in an effort to improve overall efficiency.  The 2.7 million square foot hospital campus offers an indoor wayfinding app…

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As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or…

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Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need to find ways to use…

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Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers will leave feedback according to…

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Love it or loathe it, Christmas is literally around the corner (again, yes I know!) and if you’re like me and left it until the last minute, it’s probably time to rush around like a madman looking for presents and as a lover of both Christmas and technology, I find myself browsing the internet and…

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Understand-business-venues

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics is the process of gathering…

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Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a…

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what-is-cached-data?

Cached data, you’ve definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means.  About cached data  Cached data are files, images and scripts automatically stored on…

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