October 12, 2021 iCloud+ Private Relay – An introduction to Apple’s new privacy service Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iCloud Private Relay. But what it is, and how does it work? Also, is it any different from companies offering a VPN solution? Let’s find out. The idea behind… Read More
October 08, 2021 Captive portals: What are they for, and how do they work? In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work within marketing and business processes. What is a captive portal? A captive portal is a web or splash page displayed before end-users can authenticate onto WiFi (another examples being services or servers, etc), typically by using a… Read More
October 01, 2021 How to Incentivize Your Customers to Leave a Good Review In the eCommerce realm, customers can’t touch or examine products. Thus, many rely on reviews to gauge whether they’re making the right purchase. Because other customers are perceived as unbiased and trustworthy, their feedback is crucial during the evaluation process. According to Statista, 25% of US consumers believe that customer product reviews are important when… Read More
September 23, 2021 Proximity marketing: Strategies and how they work What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right… Read More
September 17, 2021 8 Best SaaS Marketing Tools and Platforms for 2021 There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office… Read More
September 10, 2021 Top 30 healthcare blogs to stay up to date in 2021 With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs have been selected based on… Read More
September 09, 2021 Patient experience: The future of healthcare After our webinar with futurist Mike Ryan, we’re looking forward to what the future of healthcare holds for the patient experience. In this blog, we’ll uncover the changes we’re seeing in the short to long term and how each will affect the individual patient experience. Want a quick overview? Check out our infographic at the… Read More
September 07, 2021 Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service (Monday 16 August). Designed to provide visitors and patients with step-by-step directions from the comfort of their own homes, CHS Maps will make it even easier for patients to find their route to care. The easy-to-follow directions… Read More
August 26, 2021 Healthcare News: Top 3 ranked U.S. hospitals 2021 and more In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we’ll show you the honors roll top 3, what they’re ranking for, and their focus toward patient experience. Annual U.S. hospital honor roll Each year U.S. News for Health releases its ranks for the… Read More
August 20, 2021 Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when on-site to ensure they get… Read More
July 30, 2021 The history of Patient experience Missed and late medical appointments have become a growing concern within the healthcare industry. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations. Not all missed appointments are caused by the changes in population; however, they are more personal to the patient, as… Read More
July 28, 2021 Why Customer Complaints Are Good For Your Business Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for… Read More
July 22, 2021 The history of customer surveys In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?… Read More
July 13, 2021 Purple named ‘Market Leader’ for Enterprise WiFi Solutions category The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top… Read More
June 29, 2021 Purple partners with U.S. based Exit Design Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able to understand the strengths and… Read More
June 25, 2021 Evolving your primary data collection techniques to prepare for a cookieless world What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct source to be used for specific purposes. The main purpose of first-party data collection is to gather information that provides insights into audience demographics and their behaviors. This… Read More
