Author: Curtis Standley
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works. Armature Works has chosen to implement Purple’s Guest WiFi solution across their 10,000sq ft hospitality venue in Tampa Bay, Florida, where they host private events, and boast a range of shops and services, as well as eateries, and…
Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before. In this blog, we will discuss the advantages of offering guest WiFi in your venues and the strategies that can utilize newly collected data and insights to generate…
On February 14th, 2023, Purple launched its new Purple Partner Program. The rate of growth seen by Purple and the indoor location services market has clearly outlined the need for businesses to collect new insights that can provide actionable data to cut costs and increase revenue. With its market-leading solutions, Purple makes collecting insights such…
Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services for the second consecutive year. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Gartner® Magic Quadrant™ for Indoor…
The new program provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple’s market knowledge and in-house marketing expertise partners will be armed with all the necessary resources to succeed. Today Purple has announced the launch of a new partnership program providing great benefits to resellers and referral partners…
CentraCare has selected Purple as an approved vendor for digital wayfinding at CentraCare – St. Cloud Hospital. The collaboration of these two innovative organizations focuses on making patients and visitors feel confident in their ability to find their destination and improving the overall patient experience. CentraCare is an integrated, not-for-profit health care organization, working to…
Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…
After a 23-year stint in Silicon Valley – and working across Europe, the Middle East, and Africa – Cisco’s former Executive Vice President (EVP), Chris Dedicoat, is back in the UK, where he continues to champion fast-paced technological innovation. So impressed with Purple’s ability to make highly intelligent technology easily accessible and maximize ROI, Chris…
Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim of increasing the collection of CRM records, gathering venue-level feedback, and increasing spend at concessions. Altitude has chosen to implement Purple’s Guest WiFi solution across their corporate locations in the United States and…
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…
Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…
Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of their preferences for new amenities and services at the airport and the reasons for travel. By utilizing Purple’s real-time analytics platform, they will capture unique and valuable insights to enhance the traveler…
The strategic partnership aims to increase DART’s customer record collection, and the quality of the data by implementing Purple’s Guest WiFi solution, a branded captive portal, and collecting real-time customer insights with additional WiFi Analytics. Purple and Dallas Area Rapid Transit announced today that the companies have entered into a long-term business relationship focused on…
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…
