What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20192 Comments on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...
Enterprise data management for physical spaces Purple, Purple WiFi, Technology, WiFi Technologyby Curtis Standley12/03/2019Leave a Comment Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then...
The benefits of real-time marketing WiFi Technologyby Curtis Standley17/12/2018Leave a Comment Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer...
Purple providing future careers Careers blog, Purple people, WiFi Technologyby Curtis Standley15/08/2018Leave a Comment One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not only do we...