July 22, 2021 The history of customer surveys In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?… Read More
July 13, 2021 Purple named ‘Market Leader’ for Enterprise WiFi Solutions category The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top… Read More
June 29, 2021 Purple partners with U.S. based Exit Design Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able to understand the strengths and… Read More
June 25, 2021 Evolving your primary data collection techniques to prepare for a cookieless world What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct source to be used for specific purposes. The main purpose of first-party data collection is to gather information that provides insights into audience demographics and their behaviors. This… Read More
June 18, 2021 5 Customer Retention Strategies That Actually Work As digitization and new technological circumstances inform customer behaviors and expectations, marketing adjusts by choice and necessity alike. Perhaps most notably, the sales funnel model is giving way to the flywheel model – slowly but surely. This change is a natural product of years of business analytics, as customer retention yields readily demonstrable benefits. However,… Read More
June 17, 2021 Improve patient experience through healthcare digitalization This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun and Kip before introducing the… Read More
June 15, 2021 Telesystem announces strategic partnership with Purple Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the customer experience, and driving revenue…. Read More
June 09, 2021 Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: I’m the Marketing Director here… Read More
May 28, 2021 Information Security: Why is it so important? “The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them. Security should be baked in, not sprayed on.” Senior Security Engineer, at Purple – Dan Perry What is infosec? Quite often a part of information risk management, Information Security (often shortened to ‘Infosec’)… Read More
May 18, 2021 Purple showcases security readiness with Cyber Essentials Plus certification Purple has become one of the latest companies to become Cyber Essentials+ certified, indicating that the company takes a proactive stance against malicious cyber attacks. Cyber Essentials is the UK Government-backed scheme that aims to help small to medium enterprises protect themselves against common cyber threats. The certification is an externally audited process where Purple’s… Read More
May 07, 2021 The future of the office Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal. In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this, and how large office owners,… Read More
April 28, 2021 Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and the ongoing issue of Covid-19… Read More
April 23, 2021 Wayfinding is improving the healthcare patient and visitor experience, but how? Healthcare today Did you know?: The average cost of a missed appointment is $200 resulting in an annual loss of $150bn for the U.S. healthcare system! The healthcare landscape today is one that has had to adapt to survive the overwhelming events of 2020 and is one that is still recovering. As we all know,… Read More
April 12, 2021 Location Analytics & Services: How they can increase revenue The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with… Read More
April 06, 2021 5 Ways to Reduce Customer Churn Most businesses around the globe invest a lot of time and resources into acquiring new customers, the aim being to widen the customer base as much as possible. However, a study by Marketing Metrics in Jill Griffin’s book ‘Customer Loyalty: How to earn it’ revealed the probability of successfully selling a product or service to… Read More
March 18, 2021 Legal Requirements for Venue Occupancy in European Countries The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks. On January 15th the Portuguese… Read More
