Author: Curtis Standley
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to ensure their target audience is aware of a particular product or service to increase overall brand awareness, but also sales. How are marketing and promotion processes different? While they may sound the same,…
Purple announced today that have entered into a strategic partnership with 1/ST, North America’s dominant Thoroughbred horse racing company, with the aim of increasing App downloads, enhancing CRM records, and collecting venue insights to understand and enrich the 1/ST’s overall customer experience. 1/ST has chosen Purple’s WiFi analytics platform to be implemented across their legendary…
The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of assets can be a large and costly challenge. In this blog, we’re going to define what asset tracking is, how it works, and the benefits organizations can reap by adopting…
95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will be enabled to track medical devices, supplies, and specimens. What is Intelligent Healthcare? When we think about the future of healthcare, it’s exciting and mysterious. What will a trip to the hospital look like? Will…
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…
Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to provide on-site walking directions. In…
The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the past 10 years and with a large number of healthcare providers knowing they must improve the patient experiences, the adoption of technology has allowed healthcare providers to greatly influence patients’…
Manchester-based technology company, Purple, has secured the services of Chris Dedicoat, former Executive Vice President (EVP) for multinational corporation Cisco, as a non-executive director. As EVP for Worldwide Sales & Field Operations, Chris led a global team to help drive revenue worth over $47bn. He spent 23 years at the California-headquartered company, during which time…
Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….
The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…
Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality. Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and…
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……
Purple continues to add exceptional talent to its healthcare team by partnering with Mike Farrar, an industry expert adviser. Purple, the Indoor Location Services company, announced today that Mike Farrar has been appointed as a new Healthcare industry adviser of the company. This prominent thought leader and consultant will be leveraging his expertise within the…
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi Sponsorship program and how exactly…
