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Blogs

Author: Curtis Standley

crm benefits for smb businesses header
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How SMB Businesses can Benefit from CRM Software

Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…

cyber security & seo
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Cybersecurity – How Your Business Website’s Security Affects SEO Performance

Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets – but is it the same for our SEO performance? For modern-day businesses, securing a space on Google’s first page is a top priority. It drives organic traffic, high-value leads, and increased profit, which is why…
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Purple continues to build on its success in the healthcare market with the key appointment of Libby Motto

Purple, the Intelligent Spaces company, has today announced an addition to their already best-in-class Healthcare team. Libby Motto has a proven track record of over 20 years of experience in implementing effective strategies and processes within the healthcare industry, joins as Healthcare Account Executive.  Libby, who holds a Master’s Degree in Healthcare Administration, has previously…
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6 Ways to ensure data security in remote work environments

The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from home. The change from a daily commute to remote work forced businesses to rethink many practices they thought were set in stone. One of the new challenges modern companies…

purple wifi advertising
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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…
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Purple partners with discover.film and University Quarter Hull

discover.film and Purple have teamed up to deliver a WiFi-based solution that allows students of UQH to access discover.film’s video streaming platform. Purple, who has been working alongside UQH since 2018, supplies UQH students with free and fast access to WiFi. The WiFi access journey now includes a branded collaboration with discover.film, which sees students…
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Purple introduces customer Revenue Share Program

Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…
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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…
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iCloud+ Private Relay – An introduction to Apple’s new privacy service

Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iCloud Private Relay. But what it is, and how does it work? Also, is it any different from companies offering a VPN solution? Let’s find out. The idea behind…

what are captive portals updated for 2023
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Captive portals: What are they for, and how do they work? (Updated for 2023)

In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work, the types of data they collect, and the great benefits businesses can gain. What is a captive portal? The primary purpose of a captive portal is to ensure that only authorized users can access a given network…

WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…
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8 Best SaaS Marketing Tools and Platforms for 2021

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office…
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Top 30 healthcare blogs to stay up to date in 2021

With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs have been selected based on…
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Patient experience: The future of healthcare

After our webinar with futurist Mike Ryan, we’re looking forward to what the future of healthcare holds for the patient experience. In this blog, we’ll uncover the changes we’re seeing in the short to long term and how each will affect the individual patient experience. Want a quick overview? Check out our infographic at the…
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Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience

Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service (Monday 16 August). Designed to provide visitors and patients with step-by-step directions from the comfort of their own homes, CHS Maps will make it even easier for patients to find their route to care. The easy-to-follow directions…

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