Blogs

Author: Curtis Standley

Posted on April 28, 2021 | Updated on May 17, 2021

Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs

As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and the ongoing issue of Covid-19…

venue navigation for healthcare and Wayfinding Technology for hospitals

Posted on April 23, 2021 | Updated on January 18, 2022

Venue navigation for healthcare: Wayfinding is improving the healthcare patient and visitor experience, but how?

Healthcare today Did you know?: The average cost of a missed appointment is $200 resulting in an annual loss of $150bn for the U.S. healthcare system! The healthcare landscape today is one that has had to adapt to survive the overwhelming events of 2020 and is one that is still recovering. As we all know,…

Posted on April 13, 2021 | Updated on February 17, 2022

Gartner indoor location services: Purple is listed as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Platforms

Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology. According to Gartner, “This past year saw a rising number of vendors in this…

Posted on April 12, 2021 | Updated on March 22, 2022

Location Analytics & Services: How they can increase revenue

The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with…

5 ways to reduce customer churn for 2023

Posted on April 6, 2021 | Updated on March 10, 2023

5 Ways to Reduce Customer Churn (Updated for 2023)

Customer churn, or the loss of customers, is a challenge faced by almost all businesses, which can have a significant impact on a company’s bottom line and growth potential. Understanding the reasons why customers churn is crucial for any business looking to reduce customer turnover and increase customer retention. A study by Marketing Metrics in…

Posted on March 18, 2021

Legal Requirements for Venue Occupancy in European Countries

The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks. On January 15th the Portuguese…

Posted on March 16, 2021

Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases

In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and Purple data collected from over…

Posted on March 10, 2021 | Updated on January 11, 2023

Legal Requirements for Occupancy in the UK

Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on the current rules and regulations for venue gatherings in the UK. Occupancy Rules In: England During the latter half of February 2021 the UK government unveiled plans…

Posted on March 3, 2021 | Updated on March 9, 2021

Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada

The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as many governments haven’t dealt with…

Posted on February 24, 2021 | Updated on May 28, 2021

Technology is making retail stores safer

Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors…

Posted on February 16, 2021 | Updated on January 21, 2022

Effective SaaS marketing ideas to try in 2021 (with examples)

The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing. How is SaaS marketing different? Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intangible, people can’t…

Posted on February 11, 2021 | Updated on December 1, 2021

Data Management Trends & Strategies for 2021

A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. …

Posted on February 10, 2021 | Updated on March 9, 2021

Appsbroker and Purple Join Forces to Drive Tangible Business Growth for Customers with insightNOW

Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to…

Posted on February 3, 2021

5 ways analytics can improve your business online and offline

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…

Posted on January 28, 2021

Internet of Things and The Remote Workforce

2020 will always be a year associated with COVID-19. It’s important that to remember that although the global pandemic has seen a slow down in many economies and sectors, there has been a huge advance in the rate of adoption of new technologies, and with that comes a new way of living, working, and thinking. …

Posted on January 25, 2021 | Updated on October 25, 2021

The Internet of Behavior – A marketing breakthrough or moral conundrum?

A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’ as being made up of…