Author: Curtis Standley
The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing. How is SaaS marketing different? Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intangible, people can’t…
A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. …
Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to…
Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…
2020 will always be a year associated with COVID-19. It’s important that to remember that although the global pandemic has seen a slow down in many economies and sectors, there has been a huge advance in the rate of adoption of new technologies, and with that comes a new way of living, working, and thinking. …
A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’ as being made up of…
Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety…
If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it. Unsurprisingly the need for correct cybersecurity personnel and practices has only increased during…
As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transformation”, and for a good reason. However, it may…
Esports, healthcare technology, and occupancy management are some of the top technologies to look out for in 2021 Innovation in technology seems to be more and more rapid each year. But the COVID-19 pandemic has caused the rate at which technology evolves to accelerate further and in a way we have never seen before. The…
Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members of staff to assist with this. Venues globally, such as supermarkets and high street retailers have opted to implement a one-in-one-out strategy, where a member of staff stands…
Low-cost solution to occupancy control enabling venues to optimize safety, comply with government guidance and offer visual reassurance to visitors by publicly displaying live occupancy numbers The solution connects with hardware that many venues already have installed, whether that’s access points or sensors (typically used for security), so offers an effective and low-cost solution The…
As the world entered 2020, came along the novel coronavirus driving the demand for Internet services and reaching its peak as never before. Slowly and gradually, it became the ‘New Normal’ way of communication such as doing business with people remotely, online video consultations with patients, streaming videos, and socializing virtually via video conferencing for…
Visitors and staff are put off by going into venues and offices due to coronavirus. To ensure business survival, companies and brands need to look to technology to improve the safety and attractiveness of their venues and offices. Visitors and staff wish to feel safe when going into a store or entering the office, especially…
Coronavirus has caused a number of restrictions across various industries that include guidelines and regulations on how many people can be in a building, how many can meet, social distancing, face coverings etc. Ensuring that a business has no more than the correct number of occupants in a venue at any given time has never…
COVID-19 has highlighted the delicate balance between protecting staff, visitors, and guests by minimizing risk and ensuring operations remain efficient. Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus. A report by Bloomberg markets states; “Hospitals, restaurants, stores, nursing homes, and hotels may face…
