Author: Curtis Standley
As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it seems that everything around us…
Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on the traditional signs, enabling us…
With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which enables guests to manage their…
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing Wood Street Mission. But why…
Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The data can also feed into…
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels, cafes and numerous other store types. WiFi analytics collects customer data in two different ways. Authorized data The first method of collecting data is through…
Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming from lots of different sources…
Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…
One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not only do we continually look for new ways to improve our solution and the end-to-end customer experience, we also look to develop our people, and help them build…
What a great week it’s been off the back of the IP Expo at Earls Court last week. Our office has been doing live demos to customers & resellers all over the world! If you saw the press release you’ll have seen that we announced our partnership with Ingram Micro at Cisco’s London Partner Forum…
On Tuesday Apple announced its latest iPhones at its Cupertino Headquarters in Calif, US, the iPhone 5c and iPhone 5s. Essentially the 5c is a new and updated version of the iPhone 5 which comes in one of 5 colours (Blue, White, Pink, Yellow or Green) and is supposedly billed as a ‘budget iPhone’. With…
In an age where most people are fixated with the 4 inch retinal digital display in front of them rather than a newspaper, many traditional advertising methods are experiencing less engagement with the consumer, meaning traditional advertising needs to work harder in order to generate sales and revenue growth for businesses. As the famous WanaMaker…
I’ve recently returned from a two week summer holiday to Gran Canaria. We stayed in an ‘All Inclusive’ four star hotel in the Maspalomas, ideally located close to the beach, shopping centres and local nightlife. Having weighed up other destinations and hotels, we decided to stick with something we knew we’d enjoy as we have…
At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th August. Vodafone are to launch…
Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data and enhancing personalisation – in…
I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently published the results of a…
