Blogs
Author: Gavin Wheeldon
ECommerce level insights for Physical Spaces
Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.
Reducing Telco Churn with WiFi Analytics and Engagements Offerings
Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.
Natural distribution of people through information
Screens and kiosks can show information such as queue times, this allows for people to make decisions based on the information they have just received.
The litigation for Covid-19 has started, where will it go for employers and business?
Many lawsuits have been filed already including against companies like McDonald's, Walmart, Safeway, and others in the US
Analytics for physical spaces, really?
Not having analytics running on a digital website or applicaction is somewhat unheard of, yet we allow our physical venues to miss out.
The new normal office environment
Most people have embraced home working, taken the time to make their space their own in ways they could never do in the office environment.
The delicate nature of customer communications
Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential…
Analytics overload – getting to the why?
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…
802.1x Authentication for WiFi Networks: The Benefits
As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the…
Global Sales Kick Off 2016 – and staff awards
Last week, I was delighted to welcome our entire international team here for a whole week to have our Global Sales Kick Off. The team flew in from all corners of the world, including Europe, Australia, Singapore and the U.S. The week flew by with presentations and learning sessions, and…
What if you could franchise WiFi?
WiFi in a franchised world A franchise is the practice of leasing the right to use a firm’s successful business model and brand. When you are running a franchised business model, the key to success is consistency. Whether it’s a hotel, restaurant or any other type of franchise, when I walk…
The Internet of Things
Global shipments of WiFi enabled devices hit 1.9 billion in 2013. That’s a 19% increase over the prior year and puts the total number of WiFi enabled devices up to 4 billion – and this is expected to rise 7 billion by 2017, according to research by Strategy Analytics. 59%…
Hotspot 2.0, Passpoint and Next Generation Hotspot
So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven…
Service Provider and Reseller WiFi management
As our reseller and service provider network has grown (and likewise their network of customers), the complexity of managing that estate has also grown. We are now rolling out a brand new version of our WiFi management system including a two minute video demo. We will also be providing a…
Hotspot 2.0 in iOS 7
The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi Hotspots the difference will be stark…