Blogs

Author: James Wood

Posted on | Updated on

iOS14 MAC Randomization

When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…

Read more
|Demographic data for social distancing|Data showing self isolation demographics|Regional Analysis for Footfall
Posted on | Updated on

UK Demographic data shows who is less likely to adhere to social distancing

Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics.  Using WiFi Analytics, it is possible to capture the age and gender of visitors and measure how the behavior of these demographics differs from the average amidst the social restrictions…

Read more
Rush hour traffic – who would want to work in a place like this – we’re hiring
Posted on | Updated on

Who would work in a place like this?

Let me set the scene. It’s a cold, wet, Tuesday night and I’m in Manchester. Well, not exactly. I’m driving back to Salford (home) from Hollinwood (work) so technically not ‘in’ Manchester but close enough? I’ve worked a little late due to the time difference with our Austin office, so…

Read more
© 2024 Purple. All Rights Reserved.