Blogs
Author: James Wood
iOS14 MAC Randomization
When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…
UK Demographic data shows who is less likely to adhere to social distancing
Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics. Using WiFi Analytics, it is possible to capture the age and gender of visitors and measure how the behavior of these demographics differs from the average amidst the social restrictions…
Who would work in a place like this?
Let me set the scene. It’s a cold, wet, Tuesday night and I’m in Manchester. Well, not exactly. I’m driving back to Salford (home) from Hollinwood (work) so technically not ‘in’ Manchester but close enough? I’ve worked a little late due to the time difference with our Austin office, so…