Blogs

Author: Jessica Thomas

Beirut celebrates New Year with Purple WiFi

Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th best location to welcome the…

New Purple platform - WiFi analytics

At the center of Purple’s product offering lies data – this is something that has never changed; and never will. We want our customers to be able to access the data they capture from within their physical venues – whether that is through guest WiFi, or other connectable data sources – more efficiently and at a…

With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….

TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform, revolutionary high performance, and wireless access points. Ben Allcock, Commercial Director at TP-Link, said: “Omada offers premium performance and ease of management at great value…

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking for new ways to increase…

How can I collect more customer reviews?

When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The…

Tracking customer footfall

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector, to track customer footfall. Which is understandable, especially when customers don’t even know it’s happening. However, if companies can do this in a way that requires customers to give consent –…

Top five technologies to watch in 2019

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October…

Last week at the Cisco Partner Summit in Las Vegas, Purple were presented with the award for Ecosystem Partner of the Year (LATAM region). Kerry Sutcliffe, Purple’s Director of Alliances, said: “There is a very strong relationship in place between Purple and Cisco and Cisco Meraki in the Latam region, one that many key individuals…

We are pleased to announce that Purple won the award for Customer Success Excellence at this year’s Pulse Europe – a customer success event attended by 1,500 customer success professionals across EMEA. The event, hosted by Gainsight, was held last week at Olympia London, and welcomed talks from a number of thought leaders including CERN…

The finalists for the 2018 Greater Manchester Business Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Business Of the Year Award (organisations of over 50 employees), alongside other contenders including Verastar, cartime and Benchmark International. The announcement follows recent successes for Purple including being shortlisted for…

We are pleased to announce that Purple have been shortlisted for the International Company of the Year Award (up to £10m turnover) at this year’s Insider North West International Trade Awards. With the UK economy struggling and the government focusing on an export-led recovery, finding new markets overseas can be the critical factor between success…

Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

Purple WiFi Reseller Ruckus

Purple and Ruckus, an Arris company, have announced an integrated Reach for the Cloud bundle that combines Ruckus Cloud WiFi management with Purple’s customer analytics and engagement software. According to Purple Chief Executive Officer, Gavin Wheeldon, the Reach for the Cloud bundle will help new and existing channel partners better engage their customers in retail…

Black-friday closing the gap between online and offline data

Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…

Tech Track 100 2018 Purple

The finalists for The Sunday Times Hiscox Tech Track 100 have been released, and we are excited to announce Purple have been awarded 28th place. The Tech Track 100 league table ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published…

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