Blogs

Author: Kerry Sutcliffe

Gavin wheeldon headshot

I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super smart, down to earth and approachable. He holds strong values and views, and he doesn’t suffer politics or fools. So I thought it might make…

ROI Case Study: Shopping Mall generates $61 per visitor

Purple is working in partnership with Networxs Software to provide a guest WiFi and analytics solution for malls in Australia. One such installation is at Waterford Plaza, a mall in Perth, Western Australia. Networxs installed Purple’s content filtering, enabling Waterford Plaza to become the first venue in Australia to achieve the Friendly WiFi accreditation, which ensures…

Purple WiFi evolves into Purple, the Intelligent Spaces company

January 18, 2016: Purple WiFi, the cloud-based marketing and analytics WiFi software company, today becomes Purple, the intelligent spaces software company, to better reflect the organisation’s wider scope of focus. Since 2012, Purple has been changing the WiFi landscape starting with easy to access social WiFi for the customer and a range of WiFi marketing…

June 22nd, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced the appointment of Collin Tan as Regional Manager, ASEAN reporting to Allen Pan, VP Asia Pacific.  He will be based in Singapore and will be responsible for all Purple WiFi’s business in the ASEAN region. He will be working to develop the…

Purple WiFi appoints Lars Elbaek Kristensen Regional Manager Northern Europe

June 1, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced the appointment of Lars Elbaek Kristensen as Regional Manager Northern Europe. Based in Copenhagen, Denmark, Lars is set to expand Purple WiFi’s strategic expansion into Denmark, Sweden and Netherlands before branching out to Northern Europe. Considered a pioneer in Big Data and Neuromarketing,…

Purple WiFi appoint Eric Law, VP of Worldwide Sales

Purple WiFi are expanding globally following a $5m investment announced earlier this year. The investment, led by a group of high net worth individuals in influential positions, was raised in order to accelerate product development and recruitment of a truly global sales team. Introducing Eric Law. Our new VP of Worldwide Sales, joining Purple WiFi from…

We certainly turned Harvey Nichols Purple

Future of Customer Engagement for Retailers Event at Harvey Nichols Fantastic turn out (in fact, standing room only!) for our event last week, which took place on the 5th floor of Harvey Nics in London and was all about the future of retail. Lovely to see so many trusted partners, customers and friends there, as…

Purple WiFi looking forward to WiFi (and really sore feet) at MWC 20155

It’s gonna be big. No, really big Did you know that MWC is the size of fifteen football pitches? A truly global event with over 85,000 attendees coming from 84 countries. Luckily it’s one of those properly smart cities with WiFi enabled services throughout. Their free internet access network is available to all citizens and…

Do you want to work for a global technology business?

We are hiring! Could you be part of the Purple WiFi revolution? At Purple WiFi we are innovators of cloud-based social WiFi. We have just secured $5 million investment funds and we are experiencing rapid growth on an international scale.  We are also looking for talented, enthusiastic, driven individuals from around the globe with a…

Purple WiFi partners with Molson Coors to provide WiFi hotspot-driven CRM system

Participating pubs can increase social media engagement and customer interaction  February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers to create a solution called “Molson Coors Cloud”. As part of a new trial, Molson Coors is offering a secure gated…

Purple WiFi raises $5 million investment for rapid international expansion

Investment funds will be used to accelerate product development and for staff recruitment to aid global expansion, targeting EMEAR, APAC and the Americas January 14, 2015: Purple WiFi, the UK-based WiFi social login and location analytics platform, today announced new funding to accelerate its rapid international expansion. The $5m funding was led by Sir Terry Leahy, Bill…

Plus Dane Group installs Purple WiFi and Cisco / Cisco Meraki

Social housing provider, Plus Dane Group, has signed a three year contract with Purple WiFi to provide their WiFi solution across 31 venues in Merseyside and Cheshire. The WiFi solution will be available in all premises owned by Plus Dane and also in communal areas for tenants. The social WiFi overlays the existing telecoms provision meaning…

SIP opportunity for Cisco Partners and Purple WiFi

Purple WiFi is a Cisco Preferred Solution Partner, Cisco Compatible and has a joint solutions incentive promotion in place, which rewards partners for creating innovative business solutions by offering incremental discounts. Purple WiFi are also a Cisco CMX (Connected Mobile Experiences) Ecosystem partner and work with the tools available in CMX. WiFi users login via social platforms…

Apple randomise MAC addresses with iOS 8 … or did they?

Some big news from Apple recently was the announcement that with iOS 8 they would be randomizing MAC addresses of devices when scanning for WiFi. We were all expecting this change as part of the iOS 8 release. HOWEVER Early testing by Purple WiFi and others has revealed that random MAC addresses are only generated…

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