September 08, 2014 Update on data retention obligations in the European Union Newsflash: August 2014 Update on Data Retention Obligations in the European Union In January 2014, we published an article informing readers about the data retention obligations in Europe. You can read our article here. Now, due to a recent decision of the European Court of Justice, the law in this area is in a state… Read More
September 01, 2014 What’s in store for the future of point collecting? Everybody loves a good deal! Many of us will admit to carrying several loyalty cards around with us to make sure we get access to some of the best deals. But in today’s society we are used to getting everything fast – it’s a world of instant gratification. Point collecting may now seem like a… Read More
July 27, 2014 Purple WiFi in the City of York What is the service provided? A super fast and free WiFi service has launched in key areas of the City of York, including the strategic transport hubs, enabling better connectivity for residents and visitors alike. The service is secure, legal and available 24 hours a day, 7 days a week. The WiFi is content filtered… Read More
July 06, 2014 Global trends in public WiFi: WBA infographic and report The vision of WBA chairman JR Wilson is evolving the agenda with his personal mantra ‘everything standardised, everything connected’. He suggests the whole industry is now aligning with the same unity of debate around three pillars: seamlessness, security and interoperability. To establish this vision the urgent challenges he highlights are: Stronger participation from the device… Read More
June 23, 2014 Secure or not secure public WiFi. That is the question. How do you tell if the public WiFi on offer is secure or not secure? Open WiFi Access – what is it and why is it bad? Currently there are many businesses out there (over 90% according to our survey) which have open WiFi access. This is not secure. WiFi encryption secures your wireless internet…. Read More
June 08, 2014 Exploring privacy issues as a public WiFi provider With the proliferation of WiFi enabled devices, data usage and surge in internet connectivity worldwide, and the predictions of how everything from our refrigerators to our cars will soon be connected to the internet, the ‘privacy debate’ is becoming more important than ever. With shocking personal data thefts being reported like the epic hacking of… Read More
May 18, 2014 Purple WiFi completes Cisco IVT (Interoperability Verification Testing) Purple WiFi are delighted to announce that their Guest and Social WiFi and Presence and Location based services solutions have successfully completed Cisco IVT with Cisco WLAN Controllers. Cisco IVT (Interoperability verification testing) means that both teams at Cisco and Purple WiFi have worked together to simulate typical customer configurations and test them thoroughly. Purple WiFi… Read More
May 05, 2014 Can WiFi relieve the pressure on mobile networks? Google Chairman Eric Schmidt says that “we create as much information every two days as we did from the dawn of civilisation up to 2003”. Schmidt also comments that the real issue contributing to the data mountain is the amount of user-generated content due to social media websites. Developing, sharing and consuming content has become… Read More
April 14, 2014 Risks of providing free customer WiFi in Australia It’s a little known fact outside of the land down under that WiFi is an Australian invention. The Australian Government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) invented and patented wireless LAN technology in the 1990s. Today, WiFi is nearly ubiquitous in Australia as households and businesses use the technology to allow maximum mobility and… Read More
March 25, 2014 Channel 4 News features Purple WiFi Our CEO, Gavin Wheeldon and I had a busy day out of the office last week filming with Channel 4 News. Having read about what we do within the retail sector, one of the programme’s journalists wanted to come and see Purple WiFi in action, for himself. So, we decided to invite them to visit… Read More
March 21, 2014 We present to The Duke of York Purple WiFi has reached the final shortlist for Pitch @ Palace, an opportunity for innovative regional start-ups to showcase their talent. The event is backed by Prince Andrew, The Duke of York. Pitch @ Palace will be held at St. James’ Palace, London in early April. Shortlisted businesses (like us!) will be given the opportunity… Read More
March 06, 2014 Is Facebook really in decline? Is Facebook in decline? We keep reading that young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’. Or so a recent report tells us. This Global Social Media Impact study suggests that the reason for teenagers apparently leaving the site in… Read More
March 01, 2014 Why should businesses use social media? Media influences opinion… …there is no doubt about that. But do we mindlessly follow what is presented to us? Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it. Then along came social media. Audiences are… Read More
February 18, 2014 Admiral Taverns rolls out free WiFi Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much more targeted and relevant promotions… Read More
January 26, 2014 Spotlight on: Data Retention Obligations in the European Union (Important Note added on 14 July 2014: The EU law in this area is currently undergoing change and this blog post requires updating to reflect the current circumstances. We will be re-publishing with the up to date legal information as soon as possible.) The need to allow access to public communications data, for the purposes… Read More
January 26, 2014 U.S. Guest WiFi – What Are the Risks? According to Clare Boothe Luce, “No good deed goes unpunished.” Today, business owners fear that this aphorism may apply to the good deed of providing open guest WiFi to their customers. While answers may vary around the globe, in the U.S. the rewards appear to outweigh the risks. Indeed, numerous fast food restaurants and coffee… Read More
