The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Purple named finalist in the Lloyds British Business Excellence Awards 2026
Manchester business shortlisted for Technology Business of the Year at the UK's flagship business awards.
If you could ask your Purple data anything, what would you ask?
Most of us only ask the big, planned questions of our data and quietly drop the small, specific ones. Here is why those dropped questions are often the most valuable.
Using AI to analyze your customer and footfall data
AI has become genuinely useful for working with data - but only when it can reach the data that matters. Here is how to put your venue data to work with the AI tools you already use.
Connecting your venue data to Power BI, Tableau and Looker
For most data teams, the BI platform is where decisions actually get made. Here is how to connect your Purple venue data directly - without building a pipeline.
How to get more from your WiFi analytics data
Most venue teams are sitting on far more data than they ever use. The teams who get real value from it are the ones who ask better questions - here is how to start.
The hidden cost of ads and trackers on your network (and how to get that bandwidth back)
Roughly 30-40% of web browsing traffic is ads and trackers - bandwidth you pay for but get zero value from. Here are the real numbers behind Shield, Purple's DNS filtering service.
Gavin Wheeldon named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
Gavin Wheeldon, founder and CEO of Purple, has been shortlisted for Global Entrepreneur of the Year at the 2026 Allica Bank Great British Entrepreneur Awards.
How to make a great first impression with your guest WiFi (and keep your brand consistent)
Your splash page is one of the most-seen pieces of brand real estate you own. Here's why that first screen matters, and how AI can help you make a great impression every time.
Three SSIDs to rule them all: guest, Passpoint, and IoT WiFi
Cutting SSIDs has become a bit of an industry sport. Our take: unless your access points overlap heavily, you are mostly safe - check the calculator. But we like tidiness, so here is the clean three-SSID design: open guest portal, automated Passpoint, and consolidated xPSK.
A Guide to Your Network Access Control System
Discover what a network access control system is, how it works, and how to implement one. Our guide covers components, use cases, and modern integrations.
World WiFi Day 2026: How Your Venue Can Help Bridge the Digital Divide
Saturday 20 June is World WiFi Day. With 2.2 billion people still offline, here is how venues and retailers can turn guest WiFi into genuine impact - and business value.
How to protect your guest WiFi from DNS hijacking after the NCSC's APT28 warning
Russia's APT28 is hijacking vulnerable routers to steal credentials, and the NCSC has warned businesses to act. Here's why guest WiFi is the exposure most organisations overlook, and how to secure it.
WAN Computer Definition: A Practical Guide for 2026
Get a clear WAN computer definition. Understand the difference between WAN and LAN, how it impacts your devices, and best practices for enterprise networks.
Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham — cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.
EAP Method WiFi: A Guide to Secure Network Access
Discover the right EAP method WiFi for your network. Our guide explains EAP-TLS, PEAP, and more for secure guest, staff, and multi-tenant access.
WiFi Certificate Authentication: Secure Network Access
Master WiFi certificate authentication. Learn EAP-TLS, IdP integration, and automated provisioning for secure, passwordless network access.
Behavioral Analytics: Insights for WiFi Networks
Unlock actionable insights from WiFi data with behavioral analytics. Transform retail, hospitality & enterprise networks. Learn metrics & use cases.
User Experience Metrics: Drive Real Business Impact
Learn to improve your customer journey with key user experience metrics. Track task success, NPS, & more with our 2026 guide to boost real business impact.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
Got a question about your venue?
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