Category: Purple news
Purple announced today that have entered into a strategic partnership with 1/ST, North America’s dominant Thoroughbred horse racing company, with the aim of increasing App downloads, enhancing CRM records, and collecting venue insights to understand and enrich the 1/ST’s overall customer experience. 1/ST has chosen Purple’s WiFi analytics platform to be implemented across their legendary…
Manchester-based technology company, Purple, has secured the services of Chris Dedicoat, former Executive Vice President (EVP) for multinational corporation Cisco, as a non-executive director. As EVP for Worldwide Sales & Field Operations, Chris led a global team to help drive revenue worth over $47bn. He spent 23 years at the California-headquartered company, during which time…
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……
Purple continues to add exceptional talent to its healthcare team by partnering with Mike Farrar, an industry expert adviser. Purple, the Indoor Location Services company, announced today that Mike Farrar has been appointed as a new Healthcare industry adviser of the company. This prominent thought leader and consultant will be leveraging his expertise within the…
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…
Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when on-site to ensure they get…
Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able to understand the strengths and…
Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the customer experience, and driving revenue….
Purple has become one of the latest companies to become Cyber Essentials+ certified, indicating that the company takes a proactive stance against malicious cyber attacks. Cyber Essentials is the UK Government-backed scheme that aims to help small to medium enterprises protect themselves against common cyber threats. The certification is an externally audited process where Purple’s…
Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology. According to Gartner, “This past year saw a rising number of vendors in this…
Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to…
Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety…
Top 5 tips from the Tech Giants on new ways of working, heard at Web Summit 2020 I’ve just spent 3 days listening to lots of different speakers at the Lisbon Web Summit 2020. As the Wall Street Journal said, it’s where ‘the giants of the web assemble’. This is an event we attend to…
As sure as water flows downhill it was inevitable that litigation would flow from the pandemic as lawyers sharpen their teeth and let the blame game begin! I was prompted to write this as I have had a flurry of interest from the PE and VC community, which is great, and they share our theory…
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs manifest differs depending on the…
