April 13, 2021 Purple listed as a representative vendor in 2021 Gartner Market Guide for Indoor Location Platforms Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology. According to Gartner, “This past year saw a rising number of vendors in this… Read More
February 10, 2021 Appsbroker and Purple Join Forces to Drive Tangible Business Growth for Customers with insightNOW Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to… Read More
January 19, 2021 Purple partnership further improves visitor experience for businesses Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety… Read More
December 04, 2020 What will going to work look like in 2021? Top 5 tips from the Tech Giants on new ways of working, heard at Web Summit 2020 I’ve just spent 3 days listening to lots of different speakers at the Lisbon Web Summit 2020. As the Wall Street Journal said, it’s where ‘the giants of the web assemble’. This is an event we attend to… Read More
November 24, 2020 The litigation for Covid-19 has started, where will it go for employers and business? As sure as water flows downhill it was inevitable that litigation would flow from the pandemic as lawyers sharpen their teeth and let the blame game begin! I was prompted to write this as I have had a flurry of interest from the PE and VC community, which is great, and they share our theory… Read More
June 17, 2020 How COVID-19 has impacted consumer behavior and what brands should be doing to adapt There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs manifest differs depending on the… Read More
June 15, 2020 A retailers guide to meeting government social distancing guidelines The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality starts to return and on… Read More
June 09, 2020 How can smart counters help businesses achieve social distancing? Social distancing is likely here to stay, and although it presents a lot of challenges, it is something businesses will have to adapt to in order to continue operating. Ultimately, successful social distancing within a venue or other public space comes down to volume control. We’ve seen many venues – supermarkets and small highstreet retailers… Read More
June 02, 2020 Purple assists Greater London Authority with measuring social distancing Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month. Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning. Measuring… Read More
March 20, 2020 Live data shows impact of Coronavirus on North American industries Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the… Read More
March 19, 2020 Live data shows impact Coronavirus is having on European businesses Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling… Read More
March 18, 2020 How wayfinding is playing a key role in hospitals amid the COVID-19 outbreak Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping… Read More
January 13, 2020 How to get more customer reviews using Purple Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot. Only one in ten satisfied customers will leave feedback according to… Read More
December 04, 2019 Purple WiFi secure services of former BT Chief Executive, Gavin Patterson Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a… Read More
November 25, 2019 Introducing Purple’s managed service We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed service offering as part of our existing professional services. Introducing Purple’s managed service Purple’s managed service is a new offering dedicated to supporting customers whatever… Read More
November 21, 2019 Purple announces exciting BT partnership Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi services early next year, this… Read More
