The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Downtime Reduction: A Practical Enterprise Playbook
A practical guide to downtime reduction. Learn to diagnose root causes, build resilient networks, and automate recovery with our enterprise playbook for 2026.
Okta WiFi Authentication How to Set Up Secure Access
Learn Okta WiFi authentication step by step — RADIUS, SAML and Passpoint options, setup tips and troubleshooting for secure passwordless WiFi.
WiFi for Retail: The Practical Guide for Store Teams
A practical guide to wifi for retail, covering architecture, security, analytics, vendor choices, ROI, and a deployment checklist for store teams.
Staff Productivity: Metrics, Barriers & Strategies
Explore staff productivity metrics, common barriers, and practical strategies to boost team performance. Your guide to effective workplace improvement.
Onboarding Automation for Networks: A Practical Guide
Onboarding automation explained for IT and network teams — benefits, architecture, zero-trust patterns, KPIs, and real-world use cases across hospitality
Passpoint WiFi Setup: The Complete Enterprise Guide
Complete Passpoint WiFi setup guide for enterprise IT and hospitality teams. Covers certificates, RADIUS integration, vendor steps, validation
Purple secures a place on the UK Government's G-Cloud 15 framework
Purple has been awarded a place on the UK Government's G-Cloud 15 framework, making its WiFi and analytics platform available to buy directly across the public sector.
Proximity Marketing: What It Is, How It Works, and What
Proximity marketing explained for venues, retailers, and IT teams. Compare technologies, see real use cases, and learn how
Footfall Tracking Explained: A Practical Guide for Venues
Learn how footfall tracking works, which sensing technology fits your venue, and how to roll it out with privacy, accuracy, and ROI built in.
How to Manage Certificates: A Practical Lifecycle Guide
Learn how to manage certificates across issuance, renewal, revocation and monitoring. Practical steps for IT teams using directory integrations and WiFi access.
What Is Micro Segmentation and Why It Matters for Zero Trust
Discover what is micro segmentation, how it limits lateral movement in zero-trust networks, and practical approaches to implement it safely
Migration Planning for Enterprise WiFi Networks
Master migration planning for enterprise WiFi with practical steps covering inventory, stakeholder mapping, risk mitigation, testing, and rollback strategies.
Legacy System Migration: A Complete Playbook for 2026
Plan a legacy system migration with confidence. A step-by-step playbook covering assessment, data migration, cutover, security, and ROI in 2026.
What Is Data Encryption and Why It Matters
What is data encryption - Learn what data encryption is, how it protects sensitive information, and why it's essential for enterprise WiFi security in 2026
Warehouse WiFi Solutions: A Guide for UK Logistics
Discover robust warehouse WiFi solutions for UK logistics. Improve coverage, reliability, and productivity with our expert design guide.
WiFi Directional Antennas: A Practical Guide to Types And
Discover the types, gain, and use cases of WiFi directional antennas to boost signal range and performance in 2026.
What Is Marketing Automation and How It Works in 2026
Discover what is marketing automation, how it works, and why UK businesses use it to boost ROI. Covers tools, benefits, use cases, and best practices.
WiFi Location Analytics Explained for UK Venues
Discover how WiFi location analytics transforms footfall data into actionable insights for UK retail, hospitality, and transport venues with Purple.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
Got a question about your venue?
Our team works with venue operators, IT managers, and marketers across 80,000 venues. Book a 20-minute call and we will show you how others like you solved it.
