Category: Purple news

TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to analyse visitor demographics and promote…

Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data and enhancing personalisation – in…

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