August 18, 2013 Foodology @ Marina Bay Financial Centre brings Purple WiFi to Singapore Foodology @ MBFC, part of Argentum Group has become Purple WiFi’s first customer in Singapore. Argentum Group is a privately owned, vertically integrated hospitality group based in Singapore, operating businesses in retail food & beverages, corporate food service, catering, distribution, manufacturing, wholesale, hospitality education and hospitality services. Foodology @ MBFC is an international market restaurant at… Read More
August 14, 2013 Extending the virtual shopping experience to the third shelf A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies are opening up a world… Read More
August 11, 2013 White label the latest WiFi innovation – Social WiFi Purple WiFi is delighted to announce the release of a limited number of white label license opportunities for our social WiFi software solution. Purple WiFi is a cloud based guest WiFi access system, authenticated through social media channels including Facebook, Twitter and LinkedIn. Our Purple Portal dashboard interface offers end user businesses within hospitality, retail… Read More
August 07, 2013 How will 4G affect free WiFi usage? At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th August. Vodafone are to launch… Read More
July 29, 2013 Using WiFi in unusual ways The use of WiFi continues to grow in unique and unexpected ways. A while ago I wrote a blog about unusual place you might find wifi. And recently I’ve noticed a few interesting stories about some pretty unusual ways that we’re starting to use WiFi in our everyday lives. WiFi Art Artist Nickolay Lamm has… Read More
July 24, 2013 The advantages of social log in Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business it provides a wealth of… Read More
July 17, 2013 Press release: Greens and Earle restaurants go Purple TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to analyse visitor demographics and promote… Read More
July 15, 2013 In Store WiFi : Turning Browsers Into Buyers A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to change at an unprecedented pace;… Read More
July 14, 2013 Leveraging Data and Enhancing Personalisation Webinar Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data and enhancing personalisation – in… Read More
July 10, 2013 Consumer attitudes & behaviour towards brands using social media I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently published the results of a… Read More
July 08, 2013 Australia fighting for free WiFi to increase tourism The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access. They are not lobbying to cut costs for tourists though, their main aim is to encourage tourist to share their stories and photos with friends on social media via free WiFi-… Read More
July 07, 2013 Free city wide WiFi The trend for whole cities to be covered by free WiFi continues, under the UK government’s ambitious plan to create 10 ‘super connected cities’. Manchester City Council recently announced details of their plans to cover 130 public places and transport by spring 2015. £440,000 of £10.74m from the Urban Broadband Fund will be used to… Read More
June 30, 2013 Repeat after me – Repeaters vs Access Points For most technically-minded individuals, a trip to a local computer shop is a fairly routine exercise. For others, it may be a less frequent but still necessary journey to pick up those various technical devices we have come to depend on. Personally, I always drop by the networking section of my local PC shop, just to see… Read More
June 26, 2013 Turn your home into a public WiFi hotspot This week, US based Comcast announced a neighbourhood hotspot innovative, which sees Xfinity customers adding an extra SSID to their home WiFi. As well as their own private home signal, customers routers will now broadcast “xfinitywifi” which will allow friends, visitors and potentially passers-by, the opportunity to get online for free. With over 20 million customers,… Read More
June 10, 2013 Hotspot 2.0 in iOS 7 The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi Hotspots the difference will be stark and very welcome. The current… Read More
June 09, 2013 D11: Mary Meeker and the “State of the Internet” Report A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Since its debut in 2003, The Wall Street Journal’s D: All Things Digital conference has been breaking news and highlighting innovation by providing straight-up, unvarnished conversations with the most influential figures in media and technology. D creators and executive producers Walt Mossberg and Kara Swisher put the… Read More
